The Argentine Football Association (AFA), reigning FIFA World Cup champions, has partnered with Verofax as its exclusive agentic AI partner to launch Vamos Argentina, an AI-powered fan experience platform. The platform aims to transform Argentina's 900+ million fans into micro-influencers while promoting brands at significantly lower costs than traditional influencer and social marketing approaches.
Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that enables fans to create branded experiences using secure, templated generative AI-driven images and videos featuring Argentine players and matchday scenes. These user-generated content pieces can be instantly posted to fans' preferred social platforms. The platform also unlocks a new brand sponsorship channel, allowing brands to reach 4 billion sports followers through GenAI-driven fan experiences featuring their products, powered by AFA's passionate fan base and Verofax's agentic AI technology.
Through Vamos Argentina, fans are incentivized to create AI-driven experiences with selfies, official players, videos, and memorabilia. Each post integrates brand assets while the platform ensures compliance, brand safety, and consistent sponsor visibility across millions of posts. Leandro Petersen, Chief Marketing Officer of AFA, stated that the partnership with Verofax opens a new chapter for the association, describing Vamos Argentina as a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth.
Wassim Merheby, CEO of Verofax, emphasized that AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, the platform delivers authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100 million AFA followers, 250-500 million match viewers, and 900 million combined player followers, Vamos Argentina offers unprecedented reach and engagement opportunities.
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement. With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA's AI-powered fan experiences, visit https://afa.verofax.com.
