As screen time reaches record highs with adults averaging over 7 hours daily, video creator and sales professional Greg Wasz is advocating for intentional digital storytelling to preserve memories and foster connection. Wasz emphasizes using video not just for consumption but for creating meaningful stories that families will revisit, countering trends where over 80% of digital content is never viewed again and nearly 70% of families rarely look back at old photos or videos.
Wasz, who produces content through Greg Wasz Productions and his YouTube channel, documents family travel to destinations like Italy, the Maldives, and Disney with a focus on storytelling, pacing, and emotion rather than viral trends. His approach represents a growing shift among creators pushing back against short-form burnout and advocating for long-form, intentional content that maintains relevance years later.
The importance of this movement is underscored by research showing active creation improves memory retention and emotional connection compared to passive consumption. Wasz argues that the editing process, where stories come together, forces individuals to relive moments, reflect on them, and identify what truly mattered. This method helps families reclaim their digital lives from endless scrolling and forgotten files.
With a background in communications and an early internship with David Letterman, Wasz understands storytelling's power but emphasizes balance and consistency over perfection. He encourages practical steps like turning family moments into story-driven videos, revisiting existing footage, and focusing on documenting experiences rather than performances. His philosophy suggests that intentional video creation can serve as an antidote to digital fatigue, using technology to remember life rather than escape it.
The implications extend beyond personal practice to broader digital wellness, offering a framework for individuals and families to combat the disposable nature of modern content. As concerns about digital memory loss grow, Wasz's message provides a timely reminder of video's potential to create lasting emotional connections and preserve meaningful narratives in an age of constant consumption.
