Nicolet Law, through its Midwest Cycling Lawyers branch, served as an official sponsor of the 2026 Triple D Winter Race, reinforcing its commitment to Iowa's cycling community. The event, now in its 18th year, began on January 17th in Dubuque County and featured cycling and running events with distances up to 70 miles. The sponsorship aligns with the firm's long-standing approach of engaging with the cycling community beyond legal representation.
The Midwest Cycling Lawyers, an arm of Nicolet Law created to address the needs of cyclists, focuses on providing practical safety resources and advocacy. The effort is led by attorney Christopher Welch, an avid cyclist known as "The Midwest's Cycling Lawyer™." Welch brings firsthand perspective to his work, having previously participated in the Triple D Winter Race and experienced a serious cycling injury himself. "We aren't just committed to representing injured cyclists; we're invested in building relationships and forging friendships on the trails," said Welch.
During the event, participants gathered at the 7 Hills Brewing Co. Event Center where they received Nicolet Law custom koozies and Bicycle Accident Cards from Midwest Cycling Lawyers. This outreach is part of a broader commitment to understanding the significant investments riders make in gear and equipment, and the stakes involved after an injury. The firm's involvement reflects a dedication to supporting cyclists in both personal injury cases and community events.
For nearly two decades, the Triple D Winter Race has challenged athletes and strengthened Iowa's cycling community. Nicolet Law's sponsorship underscores its role as an ally to riders, with 24 offices across the Midwest providing a local presence. The firm's participation highlights the importance of legal advocacy and safety awareness in endurance sports, particularly in winter conditions where risks may be heightened. By supporting events like the Triple D, the firm aims to foster a safer environment for cyclists while building trust within the community.
The implications of this sponsorship extend beyond the event itself, signaling a proactive approach to cycling safety that could influence industry standards and community support networks. For cyclists, it emphasizes the availability of specialized legal resources, while for the broader public, it underscores the intersection of sports, safety, and legal advocacy. As endurance sports continue to grow, such partnerships may set a precedent for how legal firms engage with athletic communities, potentially leading to improved safety protocols and greater awareness of cyclists' rights on the road and trail.
