Fully Promoted, a global branded apparel and promotional products franchise, concluded its 25th year with substantial growth across multiple metrics, reinforcing its position in the branded merchandise industry. The company reported increased global systemwide sales year-over-year, driven by higher-value orders and expanded enterprise relationships in key sectors.
In 2025, Fully Promoted signed 57 new franchise agreements, including resales, and launched 34 new locations worldwide. This expansion included 20 openings in the U.S., 12 in Australia, one in Canada, and one in Mexico. The brand also welcomed three new master franchise partners: Deepika Suresh Kumar in India, Prakash Inani in Ireland, and Aldaric Ndeffo in Cameroon, extending its reach across Asia, Europe, and Africa.
Several franchise owners achieved significant sales milestones during the year. Fully Promoted Cleveland East and Fully Promoted Cleveland West in Ohio, along with Fully Promoted Grand Rapids, Michigan, surpassed $1 million in annual sales for the first time. Meanwhile, Fully Promoted of Southern New Hampshire (Bedford) and Fully Promoted Albuquerque, New Mexico exceeded $2 million in annual sales.
Andrew Titus, President of Fully Promoted, attributed this success to a shift in how businesses approach branded merchandise. He noted that the conversation is moving from transactions to impact, with companies focusing on selecting products that influence engagement, retention, or loyalty. This trend is accelerating as younger professionals gain purchasing authority, driving demand for premium, longer-lasting products in areas like onboarding, recognition programs, and corporate gifting.
To support ongoing growth, Fully Promoted added two new team members: Nick Machemehl as Business Advisor and Heidy Llorens as Marketing & Technology Coordinator. The company also elevated Tyler Sherwood to Director of Marketing & Technology, focusing on streamlining digital efficiencies and processes that enhance customer loyalty and franchisee profitability.
Ray Titus, Chairman and CEO of United Franchise Group™, emphasized that Fully Promoted's foundation centers on supporting franchisees in an evolving category. He stated that the 2025 performance reinforces the system's readiness for further expansion, as demand for thoughtful branded merchandise rises. Fully Promoted meets this demand through a modern, consultative approach that resonates with contemporary buyers.
The brand's growth occurred amid a challenging environment for many distributors, marked by macroeconomic pressures, shifting purchasing cycles, and tariff-related cost fluctuations. Fully Promoted's ability to thrive during this period highlights its franchise model and strategic focus on value creation over commoditized transactions. As part of the United Franchise Group™ family, franchise owners benefit from access to a global network and over three decades of franchising experience. For more information, visit https://www.fullypromoted.com.
