Splash Beverage Group, Inc. announced that Senor Frog's has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. This rollout represents Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it begins to scale in the on-premise channel.
Senor Frog's, an internationally recognized restaurant and entertainment brand known for its vibrant atmosphere and authentic cuisine, belongs to Grupo Anderson's Mexico, which owns more than 50 business units and 15 distinct restaurant brands across four countries. The selection followed an extensive evaluation of authentic tequila brands, with a focus on taste profile, consistency, and resonance with Senor Frog's broad and diverse customer base. Chispo's smooth character and approachable style distinguished it in a competitive field of premium and value-positioned tequilas.
William Meissner, President and Chief Marketing Officer of Splash Beverage Group, stated that this early success aligns with the company's deliberate strategy for developing Chispo. He emphasized that the Senor Frog's team was thoughtful, disciplined, and thorough in their selection process, and that having Chispo chosen as the house tequila across multiple markets represents a tremendous early endorsement for the new brand. Meissner added that this launch demonstrates the company's strategy moving from vision to execution, with expectations that it's just the beginning of what Chispo can become.
The initial placement at Senor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential on-premise environment. Splash views Senor Frog's as an important initial platform within Grupo Anderson's portfolio and a potential foundation for expanded collaboration across additional restaurant concepts over time. More information about Splash Beverage Group can be found at https://www.SplashBev.com.
Chispo Tequila is produced in Jalisco, Mexico in partnership with ZB Distillery, a respected distilling operation known for its commitment to quality and traditional tequila craftsmanship. This collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets. Additional details about the tequila brand are available at https://www.chispotequila.com.
Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond. The company's strategy includes developing early-stage brands as well as acquiring and accelerating established brands with unique market positioning or category innovation, focusing on scaling its portfolio through strategic acquisitions, disciplined brand development, and expansion of its national and international distribution network.
This development represents a significant step for Chispo Tequila's market penetration, potentially influencing consumer preferences in the competitive tequila category and establishing a template for future hospitality partnerships. The collaboration with a well-established brand like Senor Frog's provides immediate credibility and exposure in key tourist markets, which could accelerate brand recognition and adoption among both consumers and other hospitality operators.
