KissFromItaly, a boutique travel operator with headquarters in Boston and operational offices in Florence, Italy, has announced a strategic expansion of its maritime portfolio on the Amalfi Coast. The company is introducing two flagship 2026 models—a 42ft custom cruiser and a 52ft luxury motor yacht—bringing its dedicated fleet to over 30 vessels for private boat tours. This expansion reinforces the company's four distinct service lines: Traditional, Comfort, Sport, and Luxury, designed to accommodate various traveler profiles from couples to families.
The company positions this expansion as a direct response to what it calls the "cold" AI travel trend, emphasizing human expertise over algorithmic recommendations. Founder Andrea Barsotti stated that in a travel world increasingly dominated by preconfigured AI services, the desire for human touch and deep personalization has become more important. KissFromItaly leverages over 20 years of local expertise to provide what it claims AI cannot: genuine human warmth and emotional understanding of client needs.
With a track record spanning two decades and hundreds of positive reviews from luxury clients and travel agents, KissFromItaly maintains a consistent Badge of Excellence on platforms like TripAdvisor and Viator. The company's 30+ boat fleet offers operational reliability that addresses fragmentation in the Amalfi Coast charter market. For travel advisors, this represents a comprehensive solution backed by a 24/7 on-the-ground team handling all itinerary details.
Barsotti emphasized that luxury travel requires personal attention that algorithms cannot provide, noting that chatbots cannot understand the emotional significance of celebrations. The company specializes in details often overlooked by automated systems, including coordinating surprise flower arrangements for proposals, hiring professional on-board photographers, stocking specific vintages like Chardonnay, or securing reservations at exclusive restaurants such as those in Nerano. Beyond logistics, KissFromItaly focuses on matching clients with appropriate skippers—patient and child-friendly for families, or discreet and attentive for honeymooning couples.
The company provides private boat tours and charters departing from all major hubs including Naples, Sorrento, Positano, and Amalfi, offering access to coveted Mediterranean destinations like the Amalfi Coast, Capri, Ischia, and Procida. This expansion and positioning come as the travel industry increasingly integrates AI for bookings and recommendations, potentially creating market differentiation for operators emphasizing human curation. The move may influence luxury travel standards, particularly in experience-rich destinations where personalization and local expertise significantly impact client satisfaction.
