HPA Talent, a leading global talent agency, has announced the signing of current World Freestyle Soccer Champion Jasmijn Janssen to an exclusive North American representation agreement. The deal positions Janssen for brand partnerships, appearances, live events, and World Cup–cycle activations across the continent.
Janssen, widely regarded as one of the most technically gifted and creatively dynamic freestylers globally, has risen to prominence through elite competition results, international performances, and a rapidly growing digital presence. Her unique combination of precision, athleticism, and artistic expression has established her as a standout figure in both live events and branded activations worldwide.
"Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle," said Paris D'Jon, CEO of HPA Talent. "She's not only a reigning world champion, but a true performer with international appeal. We're excited to introduce her to the North American market in a big way."
The timing of Janssen's signing is particularly significant as global interest in soccer content, live experiences, and creator-led activations continues to surge ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles. This increased attention creates substantial opportunities for elite athletes with strong personal brands and performance capabilities.
"Partnering with HPA Talent feels like the right next step for my career," said Jasmijn Janssen. "They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America. I'm excited for what's ahead."
For HPA Talent, the signing reinforces the agency's position as the leading soccer talent booking and representation division in North America, connecting world-class athletes and creators with global brands, agencies, and major sporting events. The agency continues to expand its portfolio of elite talent across sports, creators, and entertainment sectors.
The representation agreement focuses specifically on North American opportunities, allowing Janssen to maintain her global presence while establishing stronger connections with brands and audiences in the United States, Canada, and Mexico. This strategic move comes as North American markets prepare to host the 2026 FIFA World Cup, creating unprecedented opportunities for soccer-related talent and content.
Freestyle soccer, which combines technical ball control with artistic performance, has grown significantly as both a competitive sport and entertainment format. Athletes like Janssen bridge the gap between traditional sports and creative performance, making them particularly valuable for brands seeking authentic connections with soccer audiences across multiple platforms and markets.
HPA Talent's representation will focus on developing Janssen's presence with global brands seeking authentic, elite soccer talent. The agency's expertise in navigating major sporting event cycles positions Janssen to capitalize on the heightened visibility and commercial opportunities surrounding upcoming World Cup tournaments and Olympic Games.
For booking and media inquiries regarding Jasmijn Janssen, please contact http://www.hpatalent.com.
