Las Vegas real estate staging professional Fiorenza Bilak has built her business Stage The Space, LLC on addressing what she identifies as a fundamental challenge in property sales: most buyers cannot visualize how to use empty rooms. Bilak's entry into the industry began seven years ago when she helped stage her husband's struggling property flip, resulting in three over-asking offers the same day. This experience revealed the tangible impact staging could have on sales outcomes.
Bilak's staging philosophy centers on statistics from the Real Estate Staging Association (RESA) indicating that 83% of people lack the imagination to visualize spaces effectively. "When 83% of your potential buyers are walking into a property, that's an enormous number to gamble with," Bilak explains. Professional staging addresses this visualization gap by providing immediate context for how spaces can function, helping buyers envision themselves living in the property. Industry data and Bilak's experience demonstrate that staging increases both sales speed and price, with appraisers often valuing staged homes higher than unstaged properties.
Despite documented benefits, Bilak frequently encounters skepticism from real estate professionals and homeowners who view staging as an expense rather than an investment. Many sellers don't realize that properties lingering on the market continue accruing mortgage, tax, and maintenance costs that often exceed staging expenses. To address financial barriers, Stage The Space recently partnered with Notable to offer a pay-at-closing option, allowing clients to defer payment until the property sells through an immediate line of credit at low cost.
Bilak's staging strategy emphasizes neutrality and broad appeal while incorporating distinctive elements like "biophilic touches" that bring greenery and organic elements into designs. This approach references Singapore's hospital system where biophilic design supports patient recovery. The company stages properties across all price points throughout the Las Vegas Valley, adjusting inventory and design to match each property's market segment while maintaining quality through a limited service radius.
Technology partnerships have expanded Stage The Space's offerings, particularly through collaboration with the furniture platform From Where to establish a digital storefront. Staged properties now feature QR codes directing visitors to Bilak's personalized storefront where buyers can purchase furniture and décor they see in homes, creating a live shopping experience that extends beyond property viewing.
Beyond direct staging services, Bilak contributes to industry education through a three-hour continuing education course for real estate agents offered through RESA. Participants earn three license renewal credits and the RESA Certified Staging Advocate designation while learning to articulate staging's value to sellers. Bilak emphasizes that staging shouldn't be considered optional but rather a proven strategy that helps homes sell faster and achieve higher returns.
As the Las Vegas real estate market evolves with shifting buyer expectations and increased competition, Bilak sees education as key to wider staging adoption. Her most successful agents are those who understand and implement staging as standard practice. Through strategic staging, technology integration, and industry education, Stage The Space demonstrates how addressing buyers' visualization limitations can transform property sales outcomes across market segments.
