Surcheros has officially opened its doors in Hickory Flat, bringing its Fresh-Mex cuisine to the Woodstock community. The restaurant will host a formal ribbon-cutting ceremony on February 4, 2026, at 10:00 a.m., an event organized in partnership with the Cherokee Chamber of Commerce. This new corporate-owned location at 6764 Hickory Road represents a significant expansion of the brand within its home state of Georgia.
Luke Christian, Founder and CEO of Surcheros, expressed enthusiasm about joining the Woodstock community, describing it as dynamic and growing. The restaurant's philosophy centers on combining high-quality, fresh ingredients with Southern hospitality, aiming to become a favorite dining destination for families and students in Cherokee County. The Hickory Flat location features the brand's complete signature menu, including customizable bowls, grilled burritos, tacos, and quesadillas, all prepared fresh to order using premium meats and vegetables.
The new establishment offers a spacious dining area and a vibrant salsa bar for personalized dining experiences. Operating hours are from 10:30 a.m. to 9:00 p.m. daily, with multiple service options including dine-in, quick pickup, and third-party delivery through DoorDash and Uber Eats. For larger gatherings, Surcheros provides professional catering services for groups of 10 or more, suitable for team lunches, family events, or special occasions.
Guests can enhance their experience by joining the Surcheros rewards program through the mobile app, available for download via Google Play or the App Store. Members earn points on purchases redeemable for future meals and receive exclusive benefits throughout the year. Additional information about the brand is available at www.surcheros.com.
This opening demonstrates Surcheros' commitment to strategic growth within Georgia, particularly in developing communities like Woodstock. For the local economy, the restaurant creates new employment opportunities and contributes to the commercial vitality of the Hickory Flat area. Residents gain access to another dining option that emphasizes fresh ingredients and customizable meals, while the business community benefits from increased foot traffic and potential partnerships. The ribbon-cutting ceremony with the Cherokee Chamber of Commerce signifies the restaurant's intention to integrate into the local business network and support community development initiatives.
The expansion reflects broader trends in the restaurant industry toward fresh, customizable dining experiences and multi-channel service models combining physical locations with digital ordering platforms. Surcheros' continued growth in Georgia suggests confidence in the state's economic climate and consumer demand for quality casual dining options. As the brand maintains its focus on Southern hospitality and fresh ingredients, this new location serves as a test case for future expansion throughout the Southeast region.
