Greene Concepts Inc. announced that its Be Water™ brand will soon be available on OneLavi.com, expanding consumer access to premium artesian bottled spring water. This expansion represents a significant step in making naturally filtered, responsibly sourced water more accessible to consumers seeking alternatives to heavily processed bottled water options.
The Be Water™ brand distinguishes itself through its geological approach to water sourcing. Rather than relying on municipal systems or industrial processing, the water originates from certified spring water springs fed by a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. The water rises naturally under artesian pressure and is filtered slowly through layers of ancient bedrock before reaching the surface, a process that defines the water's purity, balance, and clean taste long before bottling.
"Most bottled water brands rely on processing to create consistency," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water™ is shaped underground, not manufactured afterward. Nature does the filtering. Our responsibility is to protect the source." This philosophy represents a fundamental shift from conventional bottled water production methods that often involve extensive mechanical filtration and chemical treatment.
As the water moves through dense layers of ancient rock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, which contribute to its smooth taste and natural alkalinity. Once at the surface, Be Water™ undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. This minimal processing approach preserves the water's inherent characteristics while ensuring safety and quality.
The brand's commitment to responsible aquifer stewardship involves withdrawing only replenishable volumes to preserve long-term aquifer health, natural pressure, and ecological balance. This sustainable approach contrasts with practices that can deplete water sources or disrupt local ecosystems. The water is bottled at the source in Marion, North Carolina, at the company's owned and operated 60,000-square-foot facility, ensuring transparency and quality control throughout the production process.
Be Water™ utilizes premium BPA-free packaging with a durable 22-gram bottle construction designed to feel intentionally different from the flimsy, lightweight bottles common across the category. Despite its premium characteristics, the brand maintains accessible pricing, delivering authentic artesian-quality water without luxury markups. This pricing strategy bridges the gap between imported luxury waters and commodity bottled water, making naturally filtered artesian water available for everyday hydration.
The expansion to OneLavi.com follows the brand's existing availability through select national retailers including select Walmart locations, Walmart.com, and CampingWorld.com. This continued national expansion reflects growing consumer demand for transparently sourced, minimally processed bottled water options. The move to additional online platforms like OneLavi increases accessibility for consumers who prefer digital shopping channels while maintaining the brand's commitment to quality and responsible sourcing.
This expansion has implications for both consumers and the broader bottled water industry. For consumers, it represents increased access to water that undergoes minimal processing while maintaining natural mineral content. For the industry, it highlights a growing market segment that values transparency, natural sourcing, and sustainable practices over convenience-focused production methods. The availability of premium yet affordable artesian water through mainstream channels may influence consumer expectations and potentially shift industry standards toward greater source transparency and minimal processing.
