The Hong Kong Trade Development Council (HKTDC) will host the world's largest one-stop jewellery marketplace in early March 2026 through its "Two Shows, Two Venues" format. The 12th Hong Kong International Diamond, Gem & Pearl Show will run from March 2-6 at AsiaWorld-Expo, focusing on raw materials, while the 42nd Hong Kong International Jewellery Show will be held March 4-8 at the Hong Kong Convention and Exhibition Centre, showcasing finished pieces. Together they will feature approximately 4,000 exhibitors from over 40 countries and regions, with 70% coming from outside Hong Kong.
Jenny Koo, Deputy Executive Director of the HKTDC, stated that the shows highlight Hong Kong's status as an international trade capital and jewellery sourcing hub. Exhibitor participation has expanded from Brazil, United Arab Emirates, and India, with Uzbekistan joining for the first time. Hong Kong's export volume of premium jewellery to ASEAN recorded a 51% increase, while exports to the United Kingdom, Australia, and Switzerland grew by 36%, 28%, and 10% respectively year-on-year.
Over 40 themed pavilions will be featured, including the debut of the Hard Pure Gold Pavilion by the World Gold Council, with 11 exhibitors from Chinese Mainland showcasing innovative gold craftsmanship. The Hong Kong Watch Manufacturers Association Ltd will participate as a pavilion for the first time, while the Zhushan Turquoise pavilion from Hubei will also make its debut. Returning participants include the Tanzanite Foundation, the International Colored Gemstone Association (ICA), and the Asia Pacific Creator Association. The Hong Kong Jewellery & Jade Manufacturers Association will collaborate with the Italian Exhibition Group (IEG) to present advanced manufacturing equipment and technologies.
The Hall of Fame at the Hong Kong International Jewellery Show returns with more than 40% expansion in scale, featuring renowned international brands like Turkish diamond jewellery brand Zen Diamond. At the Hall of Extraordinary, Hong Kong exhibitors Continental Diamond Company and Unique Brilliant Ltd will showcase diamond and ruby pieces. Numerous jewellery pieces inspired by Asian culture and heritage will be displayed, including an 18K gold handmade filigree butterfly brooch by Guangdong JIABAO Pavilion Jewellery (Hong Kong) Company Ltd, made with national intangible heritage craft taking over four months to complete, and a "Palatial Modern Chinese Style" series by Shenzhen Meifei Precious Metals Co Ltd incorporating six traditional gold techniques.
Hard pure gold technology, known for its high purity and enhanced hardness enabling lighter, more durable designs, has gained strong momentum in Chinese Mainland. A seminar organised by the World Gold Council will examine latest developments in the global gold market and this technology. During the fairs, a series of events spotlighting Oriental aesthetics will be staged, including the Hong Kong International Fashion Chuk Kam Jewellery Design Competition 2026 and the inaugural International Fei Cui Jewellery Design Competition 2026, both with award presentations during the shows.
Innovative products will be highlighted, such as bangles inspired by zebra patterns for the Year of the Horse by Austy Lee Company Ltd and a brooch with movable wings and tail by new exhibitor Zheng Hong Collective at Designer Galleria. The 27th Hong Kong Jewellery Design Competition, themed "Pure Elegance – Natural Beauty," returns to nurture creative talent, with winning designs announced during the fairs. Rare treasures will be showcased across both shows, including a 1970s Buccellati pink sapphire suite by Baroque Antique & Jewellery Limited, a 19th-century Italian bi-colour enamel diamond piece by World Coins Co., Ltd., an 18.98-carat AGL-certified natural pink sapphire by German exhibitor Caram e.K., and an 18K gold AA-grade ammolite and diamond necklace by Canadian exhibitor Korite Ammolite Ltd.
The Hong Kong International Jewellery Show will host a seminar titled "The Origins of Style: Tracing the Imprint of Time and Craftsmanship" featuring British historian and jewellery authority Dr. Jack Ogden. Over 20 forums will cover hot topics including artificial intelligence, digital marketing, and jewellery technologies, with sessions on how AI moves from design to commercialisation and how influencers leverage e-commerce platforms to enhance brand visibility and sales.
The exhibition attracts major international retail chains and brands for sourcing, creating business opportunities while fostering industry exchange. The HKTDC has partnered with the Hong Kong Tourism Board and local enterprises to provide exclusive buyer privileges including dining, air tickets, and hotels. Free shuttle bus services will operate between AsiaWorld-Expo and urban areas. The shows use the EXHIBITION+ hybrid format, with the HKTDC's AI-powered "Click2Match" providing online business-matching from February 23 to March 13. On-site buyers can use "Scan2Match" to scan exhibitors' QR codes for continued online discussions. The HKTDC Marketplace App and official websites offer online verification for direct entry with eBadges, reducing queuing times. Additional details on shuttle services and activities can be found through the exhibition websites.
