California Tortilla has launched the CalTort Games, a limited-time promotional event running from February 6 to February 22 that brings competitive excitement to its dining experience. The fast-casual restaurant chain, known for its California-style Mexican food, has designed the promotion to mirror the spirit of international winter competitions, offering surprise rewards to members of its Burrito Elito loyalty program.
Every Burrito Elito member who makes a qualifying purchase of $1 or more during the promotional window can earn one mystery reward per day. The rewards appear instantly and remain valid for seven days, encouraging repeat visits as guests attempt to maintain winning streaks. The promotion is available at all California Tortilla locations and aims to inject a "go-for-the-gold" spirit into February dining experiences.
To participate, guests must link their purchases to their Burrito Elito account, whether ordering through the California Tortilla app, online, or in-store. Those using the app with push notifications enabled receive immediate notification of their surprise reward. The company emphasizes that rewards are only issued on transactions with additional spend, ensuring fairness while maintaining momentum throughout the promotional period.
For customers not yet enrolled in the loyalty program, the promotion serves as an incentive to join. Burrito Elito membership is free and provides access to exclusive offers, deals, and promotions beyond the CalTort Games event. Members can sign up by downloading the California Tortilla app through the App Store and Google Play, registering in-store, or creating an account online at CaliforniaTortilla.com.
The strategic timing of the CalTort Games coincides with heightened interest in winter sports competitions, allowing California Tortilla to capitalize on seasonal enthusiasm while driving customer engagement. For the restaurant industry, such promotions represent evolving approaches to loyalty marketing, moving beyond traditional point accumulation toward experiential elements that create anticipation and repeat visitation patterns.
California Tortilla's approach demonstrates how restaurant chains can leverage limited-time events to differentiate themselves in the competitive fast-casual segment. By tying rewards to daily participation rather than cumulative spending thresholds, the promotion encourages consistent engagement throughout its nearly three-week duration. This model may influence how other restaurants structure future loyalty initiatives, particularly during traditionally slower dining periods.
For consumers, the promotion offers tangible value through surprise rewards while creating a gamified dining experience that transforms routine transactions into potentially rewarding encounters. The seven-day validity period for each reward provides flexibility while maintaining promotional urgency, balancing immediate gratification with sustained engagement throughout the event window.
