The Surcheros restaurant chain has announced the return of its Be My Burrito meal for two, priced at $30, available during the Valentine's Day weekend of February 14-15, 2026. The promotion includes two regular-sized entrées, two regular-sized drinks, and one side of queso or guacamole, designed to provide a shareable dining experience for couples, friends, and loved ones. According to Luke Christian, Founder and CEO of Surcheros, the initiative aims to combine the celebration of Valentine's Day with the enjoyment of premium, customizable Tex-Mex cuisine.
The meal allows for significant customization, with burritos substitutable for other regular-sized entrées such as tacos, quesadillas, salads, or burrito bowls. Customers can select their preferred protein, choose from a variety of fresh toppings, and add signature sauces, with grilled steak available for an additional charge. The deal is valid at all participating Surcheros locations, though patrons are advised to check local restaurants for specific details. This promotion underscores Surcheros' emphasis on made-to-order meals and Southern hospitality, a core part of its brand identity since its founding in 2007.
Surcheros encourages customers to enhance their experience by using its mobile app, available for free through Google Play or the App Store. The app supports mobile ordering and provides access to the Surcheros Rewards Program, where points can be redeemed at restaurants along with exclusive offers. For more information about the brand, visit www.surcheros.com.
The Be My Burrito deal reflects broader trends in the fast-casual dining industry, where limited-time offers and shareable meals are increasingly used to drive customer engagement during holiday periods. By targeting Valentine's Day, Surcheros taps into a market for affordable, festive dining options that cater to both romantic couples and groups of friends, potentially boosting foot traffic and sales during a traditionally busy weekend. The promotion also aligns with Surcheros' recognition on Fast Casual's Top 100 Movers & Shakers list in 2025, highlighting its growth and commitment to quality in a competitive sector.
For consumers, this offer provides a cost-effective way to celebrate Valentine's Day without sacrificing quality or customization, appealing to those seeking convenient yet personalized meal solutions. The emphasis on fresh ingredients and made-to-order preparation may attract health-conscious diners, while the family-friendly aspects, including a kids' menu and catering options, broaden its appeal. As Surcheros continues to expand in the southeastern United States, promotions like this help solidify its market presence and customer loyalty, demonstrating how strategic holiday marketing can enhance brand visibility and community connection in the fast-casual landscape.
