Greene Concepts Inc. announced that its Be Water American artesian spring water brand will soon be available on Amazon, expanding national access to bottled spring water defined by geological origins, natural filtration, and responsible source management. This expansion comes as consumers increasingly prioritize origin transparency in their purchasing decisions, moving beyond label claims to understand how products are sourced and produced.
Be Water is drawn from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. The water rises naturally under artesian pressure and filters slowly through layers of ancient bedrock before reaching the surface, a process shaped by time, rock, and gravity that defines the water's balance and character long before bottling. This geological foundation represents a fundamentally different approach to bottled water, starting underground rather than in processing facilities.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is shaped underground. Our role is stewardship — withdrawing only what the aquifer naturally replaces so the source remains viable long into the future." The company emphasizes responsible aquifer stewardship, managing withdrawal rates to preserve natural pressure and ecological stability of the underground system supplying the water.
As the water moves through dense bedrock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, contributing to its smooth taste and natural alkalinity. Once at the surface, Be Water undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. This minimal processing approach preserves the water's inherent character while ensuring safety standards are met.
The water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full transparency from aquifer to bottle. Premium BPA-free packaging using a durable 22-gram bottle reinforces product durability while supporting the brand's quality positioning. Unlike much of the bottled water category where products may rely on municipal sources or extensive post-processing, Be Water emphasizes long-term aquifer balance and natural formation processes.
With availability expanding onto Amazon, the brand aims to provide consumers nationwide access to naturally mineralized American spring water without luxury pricing. Be Water is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, and will be available soon on OneLavi and Amazon, with continued national expansion underway. This distribution expansion represents a significant step in making naturally filtered artesian water more accessible to consumers across the United States.
The implications of this announcement extend beyond simple product availability. As consumers become more conscious of water sourcing and environmental impact, Be Water's approach offers an alternative to heavily processed bottled waters. The brand's emphasis on aquifer stewardship and natural filtration processes addresses growing consumer concerns about sustainability and transparency in the beverage industry. By maintaining accessible pricing while offering water defined by geological processes rather than industrial treatment, Be Water positions itself at the intersection of quality, transparency, and value in the competitive bottled water market.
