The law firm Marks & Harrison has entered a new partnership with the Richmond Flying Squirrels, becoming an official Proud Partner of the baseball club as it begins its first season at CarMax Park. This collaboration represents a significant alignment between a century-old legal institution and one of minor league baseball's most prominent franchises during a pivotal transition period for both organizations.
The partnership announcement comes as the Richmond Flying Squirrels, the Double-A Eastern League affiliate of the San Francisco Giants, prepare to move from The Diamond to their new home at CarMax Park. Since its founding in 2010, the Flying Squirrels have established themselves as one of the highest-drawing teams and most recognized brands in minor league baseball, making this partnership particularly noteworthy for regional business observers.
CarMax Park represents a major investment in Richmond's infrastructure and entertainment landscape. Designed to be more than just a ballpark, the state-of-the-art facility will host Flying Squirrels baseball along with year-round events and community gatherings, creating a new destination for families and fans across the region. The venue's multi-purpose design suggests broader economic implications for Richmond's hospitality and entertainment sectors.
As part of the partnership agreement, Marks & Harrison will receive prominent visibility throughout the Flying Squirrels' home games at CarMax Park. This includes in-game promotions, videoboard and public address announcements, and rotating LED and digital signage. Such visibility positions the law firm at the center of what promises to be one of Richmond's most frequented entertainment venues throughout the baseball season and beyond.
The timing of this partnership coincides with the Flying Squirrels' opening night at CarMax Park on April 7, 2026, marking a new era for both the baseball club and its corporate partners. For Marks & Harrison, which has represented accident and injury victims and their families for over a century, this partnership represents an extension of their community commitment through support of a venue designed to bring people together.
This business collaboration between a legal services provider and a sports franchise reflects broader trends in corporate sponsorship, where professional service firms increasingly seek visibility through community-focused entertainment partnerships. The arrangement demonstrates how regional businesses can leverage sports partnerships to enhance brand recognition while supporting local economic development initiatives like CarMax Park.
The partnership's significance extends beyond marketing considerations, representing a vote of confidence in Richmond's continued growth as a sports and entertainment destination. As businesses and community organizations observe how this partnership evolves, it may establish precedents for similar collaborations between professional service firms and sports franchises in other markets. The Flying Squirrels' established popularity combined with CarMax Park's modern facilities creates unique opportunities for corporate partners to connect with diverse regional audiences.
