Pride Holdings Group, a publicly traded LGBTQ+-focused holding company with operations in hospitality, nightlife, and entertainment, has announced the appointment of internationally acclaimed drag performer, recording artist, and television personality Ginger Minj as its latest brand ambassador. The move signals the company's continued investment in high-profile partnerships to expand its cultural and economic footprint within the LGBTQ+ community and beyond.
Ginger Minj, known globally for her appearances on RuPaul's Drag Race and RuPaul's Drag Race All Stars, brings significant fan engagement, cross-platform entertainment appeal, and a demonstrated ability to connect with audiences. In her role as ambassador, she will collaborate with Pride Holdings Group on brand amplification, live entertainment initiatives, community engagement, and select investor-facing activities. This partnership is designed to leverage her credibility and loyal global following to support the company's strategic objectives.
Mike Barrett, CEO of Pride Holdings Group, emphasized the strategic value of the appointment, stating that Ginger Minj's reach and fan base directly support the company's strategy of scaling culturally relevant LGBTQ+ entertainment assets while building long-term shareholder value. The partnership is expected to strengthen the company's visibility, engagement, and growth potential by aligning with a figure who embodies both entertainment excellence and community resonance.
Pride Holdings Group differentiates itself as a community-aligned, publicly traded company that uses entertainment and hospitality to drive cultural impact and economic opportunity. Strategic ambassador partnerships like this one are central to expanding brand awareness, increasing foot traffic across operating assets, and attracting new audiences, investors, and strategic partners. The company's focus on pairing iconic LGBTQ+ talent with a scalable business platform aims to deliver both social impact and financial performance.
Ginger Minj expressed enthusiasm for the role, highlighting the opportunity to celebrate LGBTQ+ culture while supporting a company committed to growth, ownership, and creating tangible opportunities for the community. She noted that entertainment holds significant power, and investing in the future through such partnerships can yield meaningful outcomes. More information about Pride Holdings Group's initiatives can be found at https://www.prideholdingsgroup.com.
The appointment reflects Pride Holdings Group's ongoing emphasis on integrating high-profile LGBTQ+ talent into its operations to enhance marketing efficiency, elevate brand equity, and support expansion across entertainment-driven properties and experiences. By leveraging Ginger Minj's influence, the company aims to deepen its community connections while pursuing scalable growth in the competitive entertainment and hospitality sectors. This move may signal a broader trend of LGBTQ+ companies partnering with prominent figures to amplify their market presence and social impact, potentially influencing industry practices and investor interest in culturally focused businesses.
