HomeToGo SE, Europe's leading vacation rental group, has launched Dash on its marketplace, an AI-powered travel companion that consolidates the company's suite of AI tools into a unified system. The strategic launch ahead of peak booking season aims to increase operational efficiency by improving answer accuracy and speed while reducing the workload on customer experience teams.
Dash represents a significant advancement over previous solutions, including the company's earlier AI-powered chatbot, AI Sunny. According to HomeToGo, customer escalations to human agents have decreased by 68% compared to the first in-house version of AI Sunny and by 85% compared to the original third-party solution. This reduction has proven particularly impactful during the 2026 peak booking season, allowing customer experience teams to focus on more complex, higher-value cases while maintaining faster response times.
The AI companion was designed and built in-house specifically for vacation rentals, combining advanced AI capabilities with HomeToGo's domain expertise and platform data. For guests, Dash provides on-demand support through natural language technology and uses integrated AI to highlight relevant home features and trusted guest reviews. The tool also introduces new features like AI-generated FAQs that transform detailed property information into easily digestible answers for travelers.
For partners, Dash supports stronger marketplace performance by improving visibility, relevance, and conversion of high-intent demand. The system brings HomeToGo's AI tools under a shared vision that's available across search, booking, and early post-booking interactions, creating a more consistent experience throughout the travel planning process.
Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, stated that Dash exemplifies the company's 'Lead with AI' principle introduced in July 2025. "Travel planning is deeply personal, and we believe its future lies in the collaboration of human connection and AI efficiency," Andrae said. "As this is just the first iteration of Dash, it's here to learn. It will continue to evolve and we expect its impact to grow for our teams and even more for our guests and partners over time."
Dash features are available across all HomeToGo markets through the HomeToGo website and mobile apps for both iOS and Android. The company notes that feature availability may vary based on access method, geographic market, and ongoing testing, with full functionality not guaranteed across all touchpoints or markets.
The launch reinforces HomeToGo's position as a travel technology leader and demonstrates the company's ability to develop smarter, more efficient technology internally rather than relying on external providers. This approach has resulted in substantial improvements in customer service efficiency while maintaining quality support for both travelers and vacation rental partners throughout the booking journey.
