Ultrack Systems Inc. has reported significant progress by its subsidiary Better Pets in 2025, with regulatory approvals, brand modernization, and digital transformation initiatives that prepare the company for expansion in 2026. The global pet wellness industry continues to grow rapidly, with research indicating the pet care market could exceed $250 billion by the end of the decade, driven by pet humanization and demand for regulated wellness products.
Better Pets has officially launched its new AI-powered interactive website at https://mybetterpets.com. The platform is designed to educate pet owners about product usage and wellness benefits while providing interactive guidance for pet care selection. This digital transformation supports direct-to-consumer conversion and scalable e-commerce growth, reflecting the brand's commitment to combining regulated products with modern consumer engagement technology.
A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification numbers for two products, validating compliance with Canadian regulatory standards and enabling lawful commercialization. Regulatory approval serves as a key barrier to entry in the pet wellness sector and contributes to long-term brand credibility. The company also addressed a trademark clarification with the United States Patent and Trademark Office regarding documentation that was previously submitted, with management expecting resolution without material operational impact. Reference information is available at https://tsdr.uspto.gov/#caseNumber=97929972&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch.
In October 2025, Better Pets officially launched its first Health Canada-approved product, Pet Balm, marking the transition from development to active commercialization. The company confirmed ownership of more than seven formulations but strategically narrowed its focus to Pet Balm for capital-efficient market entry. Brand modernization efforts included engaging Empire Media Worx as agency of record, validating multiple branding concepts, and completing final packaging and production-ready labeling. Retail-ready merchandising infrastructure, including EZ Pop countertop display units, has been developed to support high-visibility retail placement.
Distribution infrastructure has advanced with a hybrid model combining direct-to-consumer e-commerce via https://mybetterpets.com and distributor-supported retail expansion. Freedom Pet Supplies, representing approximately 1,800-2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging rollout. Additional operational preparations completed in 2025 include distributor sell sheets, e-commerce backend implementation, and digital marketing preparation.
For 2026, Better Pets plans to execute several growth initiatives including pre-sales campaigns, expansion of direct-to-consumer sales, digital marketing acceleration, and retail placement execution. The company is also evaluating U.S. and European Union market entry, subject to regulatory approvals. Management believes the combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions Better Pets to participate in the accelerating global pet wellness market while driving long-term value.
