AdvantaPure, a division of NewAge Industries, Inc., announced the launch of EcoFlex, a new sustainable thermoplastic elastomer tubing designed to support more environmentally responsible manufacturing in biopharmaceutical and pharmaceutical applications. The formal industry introduction will take place on February 25, 2026, in Raleigh, North Carolina, in conjunction with AdvantaPure's regional industry partner and distributor, Carolina Components Group, at the International Society of Pharmaceutical Engineering's Carolina–South Atlantic Chapter event.
EcoFlex utilizes a bio-based oil in place of traditional fossil-based oil at the start of the polymer manufacturing process, resulting in a base material that delivers an approximate 25% reduction in product carbon footprint versus a traditionally manufactured TPE. The tubing is sealable and weldable, and available across a broad range of configurations, including single-use systems and additional custom designs. A robust, comprehensive validation package is available for all EcoFlex product offerings to meet the stringent requirements of regulated biopharmaceutical and pharmaceutical environments.
"We take great pride in unveiling EcoFlex, the very first inherently sustainable product in our new AdvantaBio portfolio of environmentally conscious single-use components and assemblies," said Mary Marcus, CEO of AdvantaPure. "Working alongside Carolina Components Group to bring this groundbreaking technology to the global marketplace reflects our unwavering commitment to making a meaningful and positive impact on our industry and the world."
"Sustainability is a top priority at Carolina Components Group, and we are investing significantly to expand a global portfolio of sustainable bioprocessing solutions," said John Cooling, CEO of Carolina Components Group. "EcoFlex is the first product within our ecobio platform, and partnering with AdvantaPure on this launch is a natural extension of our shared commitment to innovation, sustainability, and single-use materials expertise."
The launch represents a significant development for pharmaceutical and biopharmaceutical manufacturers seeking to reduce their environmental impact while maintaining compliance with strict regulatory standards. The approximate 25% reduction in product carbon footprint addresses growing pressure from regulators, investors, and consumers for more sustainable manufacturing practices across healthcare industries. As pharmaceutical companies face increasing scrutiny over their environmental footprint, solutions like EcoFlex provide a practical pathway to reduce emissions without compromising product quality or regulatory compliance.
NewAge Industries, Inc., the parent company of AdvantaPure and NewAge Performance Products, designs, manufactures, and distributes fluid transfer systems solutions for the high purity pharmaceutical, biopharma and industrial markets. The company is an ISO-9001 certified, 100% employee-owned corporation that has earned a Platinum EcoVadis Sustainability Rating and is also a Certified B Corporation. More information about the company's sustainability initiatives can be found at https://www.newageindustries.com.
The introduction of EcoFlex comes as the pharmaceutical industry faces mounting pressure to address environmental concerns throughout the manufacturing supply chain. Single-use systems have gained prominence in biopharmaceutical manufacturing for their contamination prevention benefits, but have faced criticism for generating plastic waste. EcoFlex addresses both concerns by providing a sustainable alternative that maintains the sterility advantages of single-use technology while reducing the carbon footprint of production. This development could influence industry standards and encourage broader adoption of sustainable materials across pharmaceutical manufacturing processes worldwide.
