Conversion Logix, a marketing and technology company serving multifamily, senior living, and student housing industries, announced the appointment of Mark Musburger as Chief Financial Officer. The appointment comes as the company expands its data and platform capabilities with investments in artificial intelligence and predictive leasing technology while adding new clients across key housing sectors.
Musburger brings more than two decades of finance leadership experience across high-growth technology companies, with expertise in strategic CFO leadership, financial planning and analysis, and scaling organizations through disciplined financial planning and operational finance. His background includes serving as CFO at Banzai International, Inc., and holding CFO roles at Corvee and Synclive.com. He has also held senior finance leadership positions at Identity Digital, Avalara, Solavei, and T-Mobile.
"Mark is a proven finance leader with the experience and strategic mindset we need as Conversion Logix continues to grow and evolve in the AI era," said Andrew Cederlind, President and COO of Conversion Logix. "We're adding new clients across key housing sectors while expanding our data and platform capabilities, including investments in AI and predictive leasing technology. Mark's background scaling tech organizations makes him the right leader to help ensure we can keep growing while continuing to invest in innovation."
The appointment signals Conversion Logix's commitment to strengthening its financial foundation during a period of expansion. The company operates at the intersection of marketing performance and technology for the housing industry, helping property management teams convert interest into leases through innovative advertising solutions and its proprietary attribution platform, CLiQ. This platform replaces guesswork with data-driven certainty and turns digital engagement into occupied, thriving communities.
"I'm excited to join Conversion Logix at such a pivotal moment," said Mark Musburger, Chief Financial Officer. "The company is uniquely positioned at the intersection of marketing performance and technology for the housing industry. I'm looking forward to helping build the financial foundation that enables continued innovation, smart investment in product development, and long-term value for customers."
The hiring of an experienced CFO with technology scaling expertise suggests Conversion Logix is preparing for increased operational complexity and potential growth opportunities. For the housing technology sector, this move indicates continued investment in data-driven solutions that address leasing challenges through advanced technology. The company's focus on multifamily, senior living, and student housing represents specialized verticals where technology adoption can significantly impact operational efficiency and resident acquisition.
Conversion Logix's expansion into AI and predictive leasing technology reflects broader industry trends toward data-driven decision making in property management. The appointment of a CFO with Musburger's background in scaling technology organizations suggests the company may be positioning itself for accelerated growth, potential strategic partnerships, or expanded service offerings. For more information about the company's services and technology platform, visit https://conversionlogix.com.
