SEGG Media Corporation has appointed Jamie MacLaurin as senior vice president of its sports business after securing supermajority control of approximately 68% of Veloce's outstanding equity. The company indicated it will extend a global offer to acquire the remaining minority interests to streamline governance and align long-term strategy. Veloce is expected to contribute approximately $20 million in annual revenue beginning in the first quarter of 2026.
MacLaurin, who co-founded Veloce Media Group and serves as CEO of Quadrant, will continue leading both entities while identifying broader commercial opportunities across SEGG's sports portfolio. He will leverage Quadrant's creator-led motorsport brand, which he co-founded with 2025 Formula One World Champion Lando Norris, and Veloce's rapidly expanding digital ecosystem. Veloce reported 153% year-over-year revenue growth between 2023 and 2024, demonstrating significant momentum in the digital sports space.
The appointment and acquisition represent a strategic consolidation within SEGG's sports business division. By integrating Veloce's digital capabilities and Quadrant's motorsport brand, SEGG aims to enhance its position in the competitive sports entertainment market. The company operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, with a focus on immersive fan engagement, ethical gaming and AI-driven live experiences.
For investors and industry observers, this development signals SEGG's commitment to expanding its sports business through strategic acquisitions and executive appointments. The expected $20 million in annual revenue from Veloce beginning in 2026 could significantly impact SEGG's financial performance and market position. The full press release detailing this announcement is available at https://ibn.fm/Q2dI2.
The broader implications of this move extend to the digital sports and entertainment industry, where consolidation and strategic partnerships are increasingly common. By combining SEGG's existing digital assets with Veloce's growing ecosystem and Quadrant's motorsport brand, the company positions itself to compete more effectively in the evolving landscape of fan engagement and digital content delivery. The latest news and updates relating to SEGG are available in the company's newsroom at http://ibn.fm/SEGG.
This development reflects ongoing trends in the media and entertainment sector, where traditional boundaries between sports, gaming and digital content continue to blur. SEGG's focus on AI-driven experiences and ethical gaming aligns with broader industry shifts toward personalized, interactive content. The appointment of an executive with MacLaurin's background in both digital media and motorsport suggests SEGG is pursuing a multifaceted approach to sports business development.
