Jason McDonald Consulting Agency has published a new blog post addressing the intersection of artificial intelligence, Reddit content, and legal proceedings. The post explores how AI-driven content and advertising on Reddit may become central issues in litigation, creating demand for expert witnesses who can explain these digital marketing mechanics to juries.
According to Jason McDonald, an SEO expert witness and consultant, AI is emerging while Reddit is experiencing renewed importance as both a social media platform and a source for AI answer content. If Reddit content is cited in a case or if Reddit Ads are involved in a dispute, lawyers may require expert witnesses to explain how Reddit ads and organic content function. Such testimony might cover how ads are targeted, how organic conversations rank, and how AI may influence what users see not only on Reddit but also on external platforms like ChatGPT or Google Gemini.
The full blog post is available at https://jasonmcdonald.org/blog/2026/02/are-you-ready-to-explain-reddit-ads-to-your-jury/. McDonald also offers services as an expert witness in social media, detailed at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/.
Reddit, accessible at https://www.reddit.com/, operates similarly to other social platforms like X, Instagram, and Facebook, where users post content that followers see, with algorithms determining content visibility. The interplay of organic content, user relationships, algorithms, and advertising can be difficult for laypeople to understand, creating situations where expert witness services could assist attorneys in litigation.
As artificial intelligence becomes increasingly embedded in digital marketing, legal disputes involving Reddit may emerge more frequently. Reddit serves as one of the largest repositories of human-generated conversations online and has entered agreements allowing its content to be used in AI training models. Simultaneously, Reddit Ads continue growing in importance. When disputes arise concerning Reddit, courts will increasingly require expert testimony to distinguish between human-created content, AI-assisted material, and paid promotion. The interaction of AI and content may present challenges, and how Reddit functions both as a platform and content source could become significant legal issues.
The blog post outlines several key issues including how Reddit content may surface in AI answer models, the growing difficulty of distinguishing AI-generated material from human-written posts, the legal implications of undisclosed or confusing advertising, and why expert testimony can clarify digital marketing mechanics for juries. The post is exploratory and provides general ideas rather than actual testimony.
Courts have historically relied on expert witnesses to explain complex issues involving SEO, social media, and Google Ads. Reddit's combination of organic discussion, promoted posts, and algorithmic visibility can be confusing even for experienced users. In litigation, this complexity may necessitate expert witnesses on Reddit to clarify what occurred, when, how, and where. This development reflects broader trends in digital marketing and legal proceedings as technology evolves.
