Lamborghini has officially canceled plans to produce a fully electric supercar after recognizing that its customer base remains strongly attached to traditional gasoline-powered vehicles. The decision marks a significant strategic reversal for the luxury automaker, which had previously introduced the Lanzador concept as its bold entry into the electric performance car segment nearly three years ago.
The company had initially scheduled a production version of the Lanzador for 2028, but market conditions prompted a delay to 2029 before the project was ultimately terminated at the end of 2025. According to CEO Stephan Winkelmann, customer feedback revealed that interest in fully electric supercars was nearly nonexistent among Lamborghini buyers, who continue to prefer vehicles powered by V8 or V12 engines. For a brand built on powerful engines and emotional driving experiences, this lack of enthusiasm presented a fundamental challenge to its electric ambitions.
Lamborghini management spent over a year reviewing the situation, consulting with dealers and listening to loyal customers before making the final decision. The company determined that investing heavily in a product with uncertain demand would create substantial financial risk. This customer-first approach reflects the brand's commitment to maintaining its identity while navigating industry-wide pressure to reduce emissions.
Despite canceling the pure electric Lanzador, Lamborghini is not abandoning electrification entirely. Instead, the company is shifting its focus to plug-in hybrid technology, with a hybrid version of the Lanzador now in development for release later this decade. This strategy allows the brand to combine electric assistance with traditional gasoline engines, preserving the sound and feel that define the Lamborghini driving experience.
The same approach applies to the next generation of the popular Lamborghini Urus SUV, which will continue as a plug-in hybrid rather than transitioning to a fully electric vehicle. Lamborghini believes this solution balances environmental responsibility with customer expectations, offering a middle path between traditional performance and evolving regulatory requirements.
Across Europe, automotive manufacturers face increasing pressure to reduce emissions and transition toward electric vehicles. However, Lamborghini's decision highlights the unique challenges luxury performance brands face in this transition. The company argues that current electric vehicle technology still lacks the emotional sound and visceral feel that are central to its identity, making plug-in hybrids a more suitable interim solution.
By abandoning its full EV plans, Lamborghini has made it clear that customer preference remains its top priority, choosing evolution over revolution to ensure performance and passion remain at the heart of future models. This strategic shift contrasts with companies like Lucid Motors that have committed fully to electric vehicle production, highlighting the diverse approaches automakers are taking as the industry evolves. The decision also underscores the importance of market research and customer feedback in product development, particularly for luxury brands where emotional connection plays a crucial role in purchasing decisions.
