Greene Concepts Inc. announced that its American artesian spring water brand, Be Water, will be included in this year's exclusive "Everyone Wins" Nominee Gift Bags, an annual celebrity gift experience produced by Distinctive Assets. The inclusion introduces Be Water to actors, directors, and industry creators through a product defined by its natural origin rather than branding or luxury positioning.
Be Water is sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, where the water rises naturally under pressure and travels slowly through ancient crystalline bedrock before reaching the surface. This natural journey shapes the water's balance and character long before bottling occurs. As water moves through dense bedrock fractures, it absorbs naturally occurring minerals including calcium, magnesium, and silica. Once at the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away.
"Be Water is built around protecting the source, not engineering the product," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship." The brand's presence in the celebrity gift bags reflects a broader shift in consumer interest toward origin transparency, where how a product exists matters as much as how it tastes.
Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. The premium BPA-free packaging uses a durable 22-gram bottle with accessible pricing designed for everyday hydration.
The selection for the gift bags positions Be Water within a niche that bridges luxury imported waters and commodity bottled tap water, emphasizing American craftsmanship and responsible aquifer stewardship. This exposure to high-profile individuals could amplify awareness of artesian water sourcing and sustainable practices in the beverage industry. For consumers, it highlights an alternative to heavily processed waters, offering a product where natural geology defines purity rather than industrial treatment.
Greene Concepts Inc. is a publicly traded company, with further information available at https://www.greeneconcepts.com. The company's focus on natural sourcing and transparency aligns with increasing demand for products that prioritize environmental responsibility and authentic origins, potentially influencing broader industry standards toward more sustainable bottling practices.
