Rock Paper Simple (RPS) secured 10 awards from 11 submissions at the 2025-2026 American Advertising Federation (AAF) Space Coast ADDY Awards, held on February 21, 2026. The agency's recognition at the annual "WICKAAAD" Gala highlights its creative achievements across multiple disciplines, including branding, digital advertising, video production, and social media strategy. The ADDY Awards represent the advertising industry's largest and most competitive creative competition, judged by panels of experienced marketing professionals.
This year's wins signify a major milestone for Rock Paper Simple, coming just over eight months after its acquisition by Spencer Pruitt. Several award-winning projects were completed under the new ownership, indicating a successful transition and accelerated innovation. Scott Miller, CMO & Creative Director at RPS, emphasized that while the creative team remains unchanged, the supporting ecosystem has evolved. "With expanded resources, more advanced tools, deeper strategic alignment, and stronger operational infrastructure, our team is empowered to execute at a higher level and on a larger stage," Miller stated. "The creative hasn't changed; the scale, precision, and impact have."
Rock Paper Simple earned Gold ADDY Awards for Spencer Pruitt's logo design, Aloe Queen's website, and New Life Mission's video production. Silver ADDY Awards were granted for Affiliated Car Rental's logos, Merrill Insurance's brand guide, and Artemis IT's infographic. Circle of Excellence ADDY Awards recognized BeanLab's program logos, Florida Vehicle Wraps' video, Junior Achievement of the Space Coast's video, and 28 North Gastropub / Pizza Gallery & Grill's social media campaign. The diversity of awards reflects the agency's versatile expertise and comprehensive service offerings.
The agency has expanded its capabilities through enhanced infrastructure, additional resources, advanced tools, and strategic guidance following the acquisition. Rock Paper Simple now serves a growing national and international client base while maintaining strong local relationships within the Space Coast community. The agency anticipates substantial growth in 2026, delivering high-impact creative work for both internal brands and new clients across the United States and internationally. This expansion is detailed on the agency's website at https://rps.agency.
For the advertising industry, Rock Paper Simple's achievement demonstrates how strategic acquisitions can enhance creative output without disrupting core talent. The agency's success across multiple award categories suggests that integrated marketing approaches combining branding, digital, and video elements are increasingly valued in competitive markets. For businesses seeking marketing partners, the awards serve as validation of Rock Paper Simple's ability to deliver measurable results across diverse media platforms. The recognition also highlights the Space Coast region's growing reputation as a hub for creative talent and innovation in the marketing sector.
