Greene Concepts Inc. announced the availability of its Be Water artesian spring water brand on Walmart.com, expanding national access to bottled water sourced from natural springs beneath North Carolina's Blue Ridge Mountains. This expansion comes as consumers increasingly seek transparency about product origins, with Be Water differentiating itself through geological filtration processes rather than industrial reconstruction.
The water originates from springs and aquifer formations where rainwater travels through fractures in billion-year-old bedrock, undergoing natural filtration that creates a balanced mineral profile containing calcium, magnesium, and silica. This geological journey through ancient crystalline rock produces water with a smooth taste before it reaches the surface, distinguishing the brand from many bottled waters that rely on municipal sources or extensive post-processing.
"Be Water is created underground through natural filtration and geological processes," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Our responsibility is stewardship — withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations." The company manages withdrawal rates carefully to maintain natural pressure and long-term aquifer health, reflecting a commitment to responsible source management that contrasts with conventional bottled water production methods.
After collection, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition, with nothing added or stripped away. The bottling occurs at the company's 60,000-square-foot facility in Marion, North Carolina, ensuring quality control from aquifer to bottle. This facility also provides private-label and co-packing services for select beverage partners, as detailed on the company website at https://www.greeneconcepts.com.
The aquifer system supplying Be Water lies within fractured crystalline bedrock formed during the Grenville Orogeny over one billion years ago. Rainwater infiltrates forested recharge zones and moves slowly through soil and narrow fractures in ancient metamorphic rock, where the rock acts as a natural filtration system. This process traps particles within fractures while mineral surfaces balance water chemistry through subtle ion exchange, producing water with low dissolved solids, balanced pH, and naturally occurring minerals that contribute to the brand's clean taste.
Be Water features premium BPA-free packaging using a durable 22-gram bottle designed to bridge the gap between luxury imported waters and commodity bottled tap water, with accessible pricing for everyday hydration. The brand is currently available through select national retailers including select Walmart locations and Camping World, with continued expansion planned across additional retail and e-commerce channels. This expansion represents a significant development in the bottled water market, offering consumers an alternative that emphasizes natural origin, transparency, and environmental responsibility while maintaining everyday accessibility through major retail platforms.
