Auddia Inc., an AI-first technology company trading on NASDAQ as AUUD and AUUDW, announced its official brand activation for Discovr Radio at the 2026 South by Southwest Conference and Festivals. The company will host six Discovr Radio Demo Listening Events, interactive sessions where artist attendees can play demos of their music for industry professionals including producers, A&R representatives, artists, and publishers. These events are designed to spark real-time feedback and meaningful industry connections, with each session accommodating 150 to 200 people and open to any SXSW attendee as well as the 1,000+ showcasing artists.
Theo Romeo, Chief Marketing Officer of Auddia, stated that these events are a particularly good fit for Discovr Radio, which exists to help artists promote their music and get meaningful metrics and feedback from real listeners. The company expressed enthusiasm about partnering with SXSW for these activations. In addition to the demo sessions, Auddia will maintain an active presence at the SXSW Artists Lounge, hosting a dedicated booth to meet directly with independent artists, managers, and label representatives. Throughout the week, Auddia's street team will network across official showcases, panels, and industry gatherings to introduce Discovr Radio to emerging talent and music industry stakeholders.
The activation follows Discovr Radio's successful minimum viable product rollout within the faidr app, where early campaigns demonstrated strong listener engagement and downstream interaction beyond passive stream listening. By showcasing the technology in a live festival environment, Auddia aims to accelerate artist onboarding and expand awareness of its music promotion engine. This builds on initial marketing efforts that resulted in over 5,000 music submissions between the January launch and March 5, 2026. Jeff Thramann, CEO of Auddia, emphasized that the company's mission is to align listeners, artists, and the radio ecosystem through intelligent, data-driven discovery, noting that SXSW provides the ideal stage to connect directly with the creative community and demonstrate how Discovr Radio delivers both guaranteed exposure and transparent performance insights.
For artists and industry professionals attending SXSW 2026, the company encourages attendance at one of the scheduled Demo Listening Events or a visit to the Discovr Radio booth in the Artists Lounge to learn more about participating in upcoming campaigns. SXSW attendees can see the full list of all Discovr Radio sponsored events at https://schedule.sxsw.com/search/event/?q=demo+listening⊧=event. For more information about Discovr Radio, visit https://www.discovrradio.com. The activation represents a significant step in Auddia's broader strategy to reinvent how consumers engage with audio content while providing artists and labels with new pathways to promote their music and gain access to mainstream radio audiences through its proprietary AI platform.
