Primaris Health has formally introduced its private healthcare membership program in Calgary through an invite-only preview event held at Ferrari of Alberta on October 9, 2025. The clinic, which serves executives and high-performing professionals, presented a membership model focused on delivering proactive and coordinated primary care. The event marked the company's first public introduction of this approach, targeting individuals seeking alternatives to what they describe as fragmented standard healthcare systems.
CEO Matthew Lau opened the presentation by outlining the core problem facing many Albertans: fragmented, reactive health experiences that consume time and delay medical decisions. Lau explained that the Primaris membership is built around four principles: timely access, clinical continuity, prevention-forward planning, and measurable outcomes. "Executives manage every major asset in their business with a plan and a team," said Lau. "Their health deserves the same standard. Our membership gives members a dedicated physician, a coordinated care team, and a proactive roadmap, not a series of disconnected appointments."
COO Apeksha Heedeniya addressed operational questions about how the member experience is structured from initial consultation through ongoing care. On the clinical side, Dr. Brenden Kunimoto described the team-based care model that anchors each member to a physician while coordinating across specialties and allied health disciplines. Dr. Dan Chen presented the prevention and performance framework, covering evidence-based screening schedules, lifestyle medicine, and ongoing data-driven health reviews. Dr. Paul Lubitz addressed specialty access and on-site service infrastructure, explaining how Primaris compresses diagnostic and treatment timelines that typically stretch across weeks under standard referral pathways.
The membership program includes timely medical access, virtual appointment options, a dedicated care coordinator for referrals and active health management, and private unhurried appointments with clear, written action plans. Members receive comprehensive baseline assessments at enrollment, with regular reviews tied to their personal health goals. For executives seeking private health care in Calgary that goes beyond reactive appointments, the Primaris model functions as a long-term managed health strategy.
Primaris Health is accepting inquiries for founding membership spots through its website at https://www.primarishealth.ca/membership. The clinic is located at #400, 60 Uxborough Place NW, Calgary, Alberta. This development represents a growing trend toward premium healthcare services targeting specific demographic segments, potentially influencing how private healthcare is structured and delivered in urban Canadian markets. The emphasis on prevention, coordination, and measurable outcomes addresses common criticisms of both public and private healthcare systems, offering a model that could influence broader healthcare delivery approaches if proven successful.
