BranchOut Food Inc., a food technology company specializing in natural fruit and vegetable snacks, announced a partnership with snack brand Zesty Snackz and YouTube creators Brenten Szekely and Paul Cuffaro to launch a new line of single-ingredient fruit chips under the Zesty Snackz label. The collaboration leverages BranchOut's proprietary GentleDry™ dehydration technology alongside the digital reach of creators who collectively engage millions of followers across platforms like YouTube, Instagram, and TikTok.
The new fruit chips will be made from 100% real fruit without added sugar, preservatives, or artificial ingredients, featuring initial varieties including mango, pineapple, strawberry, and banana. BranchOut plans to ship the first full container of product to Zesty Snackz in April, with additional container-sized orders expected to follow. The company's GentleDry™ technology, which preserves up to 95% of the original nutrition of fresh produce, is protected by over 17 patents and positions BranchOut as a trusted supplier in the dehydrated food sector. More information about BranchOut's technology and operations is available at https://www.branchoutfood.com.
Eric Healy, CEO of BranchOut Food Inc., stated that the partnership represents a convergence of food innovation and modern consumer engagement, combining advanced drying technology with the creators' trusted brands and engaged audiences. This direct-to-consumer channel through digital platforms represents a new market opportunity for BranchOut, distinct from its existing retail and industrial channels. The company's newsroom, which provides updates on BranchOut, can be accessed at https://tinyurl.com/bofnewsroom.
Brenten Szekely and Paul Cuffaro, who have built multi-million-subscriber platforms through lifestyle and adventure content, emphasized their commitment to delivering real, simple, and high-quality products to their audience. Szekely noted that after visiting BranchOut's facility in Peru and observing the GentleDry™ process firsthand, they were impressed with the technology and scale of operations. The creators plan to release content from their visit in the coming months to share their experience with their followers. Zesty Snackz, which focuses on bold, high-quality snacks through retail and digital channels, integrates brand identity with influencer-driven engagement. Details about Zesty Snackz are available at https://www.zestysnackz.com.
This partnership highlights the growing trend of food companies collaborating with digital creators to tap into engaged consumer bases, potentially reshaping how premium snack products are marketed and distributed. By targeting health-conscious consumers seeking convenient, nutritious options, the launch could influence broader industry shifts toward clean-label, single-ingredient snacks. The emphasis on shelf-stable products with preserved nutrients addresses consumer demand for both quality and convenience, positioning the fruit chips to compete in the expanding market for natural snacks.
