Associated Asset Management (AAM) has announced the promotion of Scott McCarthy to Vice President of the Southeast Region. McCarthy, who will be based in the company's Myrtle Beach office, will lead regional operations, advance strategic growth initiatives, and strengthen partnerships with community boards throughout the Southeast.
McCarthy brings more than 21 years of experience in the community management industry to his new role, including 15 years serving directly as a Community Manager. Since joining AAM in 2023, he has played an integral leadership role in the Myrtle Beach region, with experience spanning from high-rise buildings to large-scale single-family home communities. He has been instrumental in driving the Southeast Region's continued growth and cultivating strong relationships both within AAM and with the communities it serves.
"Scott's promotion reflects the exceptional leadership and integrity he brings to AAM each day," said Amanda Shaw, President of AAM. "He has strengthened our presence throughout the Southeast by creating strong partnerships, empowering his teams, and consistently delivering operational excellence. We are confident the region will continue to thrive under his leadership."
McCarthy holds the AMS and prestigious PCAM designations through the Community Associations Institute (CAI) and earned his associate degree in business administration. He also served two years as Chairman of the CAI Grand Strand Advisory Council, supporting professional education and advocacy efforts for community association leaders across the region. His collaborative approach includes actively sharing ideas, supporting peers, and investing in the development of those around him, making a meaningful impact across teams and with clients.
"I'm proud to step into this leadership role and continue working alongside such dedicated professionals," said McCarthy. "The strength of our region comes from our people and the partnerships we've built. I'm committed to maintaining our collaborative culture while driving continued growth across the Southeast."
The promotion signals AAM's commitment to internal leadership development and regional expertise in the competitive community association management sector. For communities throughout the Southeast, this leadership change represents continuity of experienced management and strategic direction from a company with deep industry knowledge. McCarthy's extensive background in various community types positions him to address the diverse needs of residential developments across the region.
Founded in 1990, Associated Asset Management has grown to become one of the foremost providers of professional community association services in the United States. The company specializes in the forward planning and management of master-planned, single-family, condominium, active adult, urban high-rise, and mid-rise communities, while also providing consulting services for accounting, marketing, and operational organizations. More information about the company's services is available at https://www.associatedasset.com.
This leadership appointment comes at a time when community associations face increasing complexity in governance, financial management, and resident services. McCarthy's promotion ensures that AAM's Southeast Region will benefit from leadership with both practical community management experience and professional credentials recognized throughout the industry. The move reinforces AAM's position in a growing market where professional management services are increasingly essential for community sustainability and resident satisfaction.
