ORGANA International has announced plans to expand into the Pacific Rim, beginning with New Zealand and Australia, marking the company's first step toward broader international distribution across the Asia-Pacific wellness market. The expansion follows growing brand awareness in the United States through major online marketplaces including Amazon and Walmart.com, where ORGANA's natural wellness products have gained increased consumer visibility.
Australia and New Zealand represent a rapidly growing opportunity for natural wellness brands. The dietary supplements market across the two countries was estimated at approximately $3.6 billion in 2024 and is projected to reach $6.55 billion by 2030, reflecting rising consumer interest in preventive health and natural products. The region's strong wellness culture, combined with high consumer awareness around natural health solutions, has made Australia and New Zealand important gateways for brands expanding across the broader Pacific Rim.
"Fourteen years ago when I started the company, markets like New Zealand and Australia were not even on the horizon," said Larry Mills, CEO of ORGANA International. "We've been fortunate to grow step by step. Entering these markets is something we approach with humility and gratitude, and we're excited to introduce our products to a new audience."
ORGANA's Pacific Rim rollout will begin with Organa Liquid Oxygen, one of the company's most widely recognized wellness products. Organa Liquid Oxygen is a high concentration of bioavailable oxygen in its molecular form, designed to support energy levels, endurance, and overall vitality as part of a daily wellness routine. Key features include high concentration of charged oxygen molecules, non-toxic and drug-free formula, pH balanced and 100% natural composition, designed for internal or topical use, and easy daily use by adding drops to water or juice.
Liquid oxygen supplements have gained popularity among wellness consumers seeking convenient ways to support daily energy, endurance, and recovery as part of an active lifestyle. The company views Australia and New Zealand as an important entry point into the broader Pacific Rim wellness market, which includes some of the fastest-growing consumer health markets globally. ORGANA expects additional Pacific Rim distribution announcements in the future as the company continues expanding internationally.
"Our approach has always been measured growth," Mills added. "New Zealand and Australia are the first steps in what we believe will become a larger Pacific Rim presence." The expansion follows ORGANA's continued growth in the United States, where its product portfolio — including trace minerals, liquid oxygen, and botanical wellness supplements — has gained increasing visibility through leading e-commerce marketplaces. By expanding internationally, ORGANA aims to bring its natural wellness philosophy to new consumers seeking clean, bioavailable nutritional support in convenient liquid formats.
