A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced a five-year strategic agreement valued at approximately $50 million with Carrefour Israel to deploy 4,000 smart carts across its store network. The deal represents a major expansion of smart cart technology in the retail sector and includes a broader collaboration spanning data, retail media, and digital services. The rollout is scheduled to begin in the third quarter of 2026 and includes full delivery of hardware, software, infrastructure, and support.
The agreement grants A2Z exclusive retail media and data monetization rights across the platform, positioning the company to capture recurring revenue from fast-growing global retail media and data markets. This aspect of the deal is particularly significant as retail media networks have become increasingly valuable for both retailers and brands seeking to reach consumers at the point of purchase. The company's technology transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey.
The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale. For more information about the company's technology and approach, visit https://www.cust2mate.com.
This deployment across Carrefour Israel's network represents one of the largest smart cart implementations to date and signals growing acceptance of connected retail technologies in mainstream grocery operations. The partnership advances large-scale adoption of smart cart technology while creating new business models for retailers beyond traditional product sales. The data generated through these smart carts will provide unprecedented insights into consumer behavior at the physical point of sale, potentially transforming how retailers understand and respond to shopper preferences.
The financial terms of the agreement, including the $50 million valuation over five years, reflect the significant investment retailers are making in digital transformation of physical stores. As consumers increasingly expect personalized, seamless experiences across both online and offline channels, technologies like smart carts bridge the gap between digital convenience and physical shopping. The exclusive rights granted to A2Z for retail media and data monetization create a recurring revenue model that could prove more valuable than the initial hardware deployment, particularly as retail media spending continues to grow globally.
For investors and industry observers, this agreement demonstrates the commercial viability of smart cart technology at scale and suggests potential for similar deployments in other markets. The partnership between A2Z Cust2Mate Solutions and Carrefour Israel may serve as a blueprint for other retailers seeking to modernize the in-store experience while creating new revenue streams. The broader implications extend to consumer packaged goods brands, advertising networks, and data analytics providers who stand to benefit from more detailed insights into offline consumer behavior.
