Great American Media announced a development, distribution, and marketing partnership with Minivela, a vertical shorts platform created for U.S. Hispanic and Latin American audiences. This alliance will power the launch of Pure Flix Familia, a Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling set to debut later this year. The collaboration positions both companies at the forefront of the expanding micro-drama category, combining Pure Flix's established audience with Minivela's creator-driven, mobile-first production model tailored for Latino viewers.
The partnership was formally unveiled during the ANA GrowthFronts in New York, where Great American Pure Flix President and CEO Bill Abbott joined Minivela co-founders Manny Ruiz and Carlos Ponce. Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas, including original intellectual property and adaptations from Pure Flix's extensive content library, designed specifically for vertical viewing and values-driven audiences. Pure Flix selected Minivela as its strategic partner based on the company's decades-long track record in Hispanic media, storytelling, and film production, along with its early leadership in the vertical short-form space.
Abbott stated that Minivela's co-founders have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling. He expressed delight in building Pure Flix Familia with a creative and strategic partner deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America. As part of the partnership, Minivela will leverage Pure Flix's first-party audience insights to inform the development of new micro-dramas and adaptations tailored to family audiences. The slate will include vertical shorts in Spanish, English, and Spanglish, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America.
In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused IP and advise on content acquisition strategies aimed at expanding reach among U.S. Hispanic and Latin American audiences. The companies will also work together on brand integrations and advertiser partnerships, creating new opportunities for marketers to connect with audiences through culturally relevant, story-driven content. Ponce, who is also set to star in upcoming Pure Flix Familia projects, emphasized that this partnership creates opportunities for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem.
Ruiz noted that Minivela is aligned with the positive, compelling, faith- and family-centered stories they're being entrusted to create with Pure Flix Familia. He stated that at a time when much of the micro-drama space is driven by volume over value, they're proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect. The alliance underscores Pure Flix's long-term strategy to build a multi-platform ecosystem serving audiences seeking trusted, family entertainment, while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling.
Pure Flix Familia will launch later this year as a dedicated Spanish-language and bilingual destination rooted in faith, family, and universal values, expanding the Pure Flix mission to serve one of the fastest-growing and most underserved audiences in the global streaming marketplace. This partnership represents a significant development in the entertainment industry's efforts to cater to diverse audiences with content that reflects their cultural experiences and values. The collaboration between an established faith and family entertainment leader and a specialized vertical shorts platform creates a powerful combination that could reshape how Hispanic audiences engage with digital storytelling.
The micro-drama format, optimized for mobile viewing through platforms like Instagram, YouTube, and TikTok, represents a growing trend in content consumption, particularly among younger demographics. By focusing on faith- and family-centered narratives, this partnership addresses a content gap in the Spanish-language streaming landscape while potentially creating new advertising and sponsorship opportunities through culturally resonant storytelling. The production locations across major U.S. cities and Latin America suggest a commitment to authentic representation and regional diversity in the content creation process.
