360WE Music has released "Sounds of the Multiverse Vol. 2," a 25-track international production built around five imagined multiverses and 25 virtual DJ identities, the company announced. The album is now available on all digital platforms and is distributed internationally through ADA, a company belonging to Warner Music Group. According to the company, the project is already connecting with audiences in more than 163 countries across the Americas, Europe, Asia, Africa, and Oceania.
The release blends multiverse music, science fiction, and audiovisual storytelling into what the company describes as a sonic experience that invites listeners to explore new universes and discover different ways of connecting with music beyond borders and cultures. A music video produced by Edward Benítez, Audiovisual Creative Director and VFX Supervisor, accompanies the album.
The scale of the distribution arrangement matters for independent music projects. By routing the release through ADA and Warner Music Group's distribution network, 360WE Music is positioning a conceptually unusual album for reach across global streaming markets rather than limiting it to a single region. The reported listener footprint of 163 countries suggests that a niche, narrative-driven project can travel widely when paired with established distribution infrastructure.
Lucas Piña, Founder, CEO, and CCO of 360WE Music, framed the project as an attempt to move past traditional definitions of a music release. "With Sounds of the Multiverse, we want to go beyond what we traditionally understand as a music project. We are creating a fusion of sounds that brings a new dimension to life by connecting with Generation Ser-Ser. Our vision is to connect music, imagination, and technology to offer audiences an experience that transcends the boundaries of conventional entertainment," Piña said.
The album is organized around five multiverses: Jamska (Fascination), Alpha Ceti (Fantasy), Sanhanna (Trance), 25C (Disconnection), and Gamma Lyrae (Freedom and Art). Characters represented by the 25 DJ identities take center stage across the album, which alternates between the five worlds over five cycles, giving each song its own story and personality.
The central figure of the release is DJ Lucernast, who represents the Alpha Ceti universe. Lucernast's track "White Beneath the Clouds," produced by David Esteban Castañeda, has been selected as the campaign's global focus track. The song introduces a character who transforms clouds into allies to protect his community.
Diego Benitez, VP of Music at 360WE Music, described the difficulty of bringing such a layered concept to a worldwide audience. "The challenge of Sounds of the Multiverse is bringing such an ambitious creative concept to a truly global audience. Music is a universal language, and we want to demonstrate that it can also open the door to new ways of discovering, experiencing, and consuming music content," Benitez said.
For listeners and industry observers, the project tests whether character-driven, cross-media storytelling can sustain attention in a streaming market crowded with conventional releases. Details about the music, its characters, and the stories behind the five universes are available at www.soundsofthemultiverse.com. The release was announced through NOTICIAS NEWSWIRE.
