A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a company specializing in AI-powered smart cart technology for retail, has announced the appointment of Gadi Levin as its new chief financial officer, effective immediately. Levin brings extensive public company experience in financial management and corporate development, and will help support the company’s operational growth and capital allocation strategy. The outgoing CFO, Alan Rootenberg, will remain on the company’s board of directors.
This leadership change comes as A2Z Cust2Mate continues to scale its smart cart platform, which transforms everyday shopping carts into connected commerce platforms that personalize the in-store experience. The company’s technology enables retailers to increase revenue, optimize store operations, and mitigate loss through real-time shopper engagement and data analytics. The appointment of a seasoned CFO with public company expertise signals the company’s focus on financial discipline and growth as it seeks to expand its market presence.
Gadi Levin’s background in financial management and corporate development is expected to strengthen the company’s capital allocation decisions. In his new role, Levin will oversee financial planning, reporting, and strategic initiatives. The retention of Alan Rootenberg on the board provides continuity and ensures that institutional knowledge remains within the company.
The smart cart market is growing as retailers seek innovative ways to enhance customer experience and leverage data. A2Z Cust2Mate’s platform offers targeted retail media and real-time insights into shopper behavior, which can help retailers make informed decisions. With a CFO experienced in public markets, the company is better positioned to navigate capital markets and pursue growth opportunities.
For more details on the announcement, the full press release is available at https://ibn.fm/XLXrS. Additional news and updates about A2Z Cust2Mate can be found at the company’s newsroom at https://ibn.fm/AZ.

