Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach designed to bridge the gap between enterprise sales strategy and AI-driven execution. MaxAI connects live Salesforce and Altify data to a team's preferred AI platform, applying over 30 years of sales methodology and best practices to help sellers think and execute at every stage of every deal. The tool is now available natively inside Salesforce Agentforce, or via Altify's MCP to work inside Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT.
The launch comes amid concerning trends in enterprise sales performance. Despite record investment in AI and sales technology, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes, according to Gartner. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to the deal context, relationship maps, or selling frameworks that enterprise sales engagements require. The gap is not the AI model itself - it is the missing layer between the strategy a team has built and how sellers actually run deals day to day.
Patrick Morrissey, CEO of Altify, highlighted the issue: "The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most."
Altify MaxAI functions by connecting the revenue context sellers build through Altify relationship maps, insight maps, and opportunity maps - spanning people, problems, and potential - to the AI tools they already use. MaxAI reads the current state of deals and accounts, analyzes that data for signals, gaps, and risks based on each company's unique sales process, and recommends a next step, writing nothing back until the seller approves it. The result is methodology-backed coaching delivered in plain language. When a seller queries MaxAI about a deal, the response is grounded in real methodology, real account data, and real strategic context - not generic AI output. There is no new login, no new platform, and no disruption to existing workflows.
Built natively on Salesforce's platform, Altify MaxAI works with Agentforce, Slack, and Data360, and takes advantage of Salesforce's trust layer for installation, configuration, and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications or LLM platforms, then applies a strategic coaching layer before delivery. MaxAI extends the Altify solutions customers already rely on for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need.
The availability of MaxAI marks a significant step in integrating AI into enterprise sales processes. By linking AI platforms directly to live deal and account intelligence, Altify aims to improve the effectiveness of AI investments and help sellers win more deals. For more information, visit altify.com/maxai or request a demo.
