Financial educator and entrepreneur Nettie Reeves is launching a national movement aimed at helping one million women build financial confidence. The initiative, called the Pretty Broke Movement, stems from her chapter "Pretty Broke: The Price Women Pay To Fit In" in the Amazon #1 best-selling book Financial Trendsetters 4. Reeves asserts that many women inherit financial barriers not of their making, having been encouraged to invest in appearance and care for others while receiving little education about wealth building.
"Pretty Broke isn't about criticizing women or how they choose to spend their money," Reeves said. "It's about helping women realize they deserve to invest in their financial future with the same confidence they invest in every other part of their lives." The movement seeks to spark a national conversation about the financial challenges women face, which Reeves believes are more common than most realize.
Reeves, CEO of In Shape Financial Solutions, has a background in health and wellness, having earned the Steve Harvey Community Award and recognition during the Obama Administration for her leadership. She now champions the belief that "being financially in shape is just as important as being physically in shape." The Pretty Broke Movement does not ask women to choose between looking their best and building their future; it reminds them they deserve both.
To mark the launch, an exclusive, invitation-only Pretty Broke Experience will be held on Saturday, August 22, at 2:00 p.m. Women, community leaders, business professionals, and advocates for financial empowerment are encouraged to contact In Shape Financial Solutions to request an invitation. The firm, founded on the principle of trust, focuses on retirement planning, life insurance, Medicare, long-term care, disability insurance, and financial coaching.
This movement matters because it addresses a systemic issue: generations of women have been underserved in financial education, leading to anxiety about financial security. By helping women rewrite their financial stories, the initiative has the potential to impact not just individuals but entire families and future generations. Financially empowered women can create lasting legacies, breaking cycles of uncertainty. The movement's goal of reaching one million women signals a broad, grassroots approach to closing the gender wealth gap.
For more information, visit In Shape Financial Solutions.
