The 'Charm'tastic Mile' of Baltimore (CTMB-1.3), a 1.3-mile corridor connecting Downtown West, the Inner Harbor, and Harbor East, is seeking an unprecedented 100-Year Agreement with the City of Baltimore and Mayor Brandon Scott. The proposed agreement, which the organization hopes to finalize during the 2026 calendar year, would solidify the trademarked street's place as one of the most iconic in America as the city moves forward with its nearly $1 billion Inner Harbor construction project.
This past April 25 marked the 10th anniversary of the 'Charm'tastic Mile' being introduced to Charm City. Both Mayor Brandon Scott and Governor Wes Moore honored the milestone with a Certificate of Recognition and a Governor's Citation, respectively. Notably, the 'Charm'tastic Mile' shares its introduction date—April 25—with the iconic Domino Sugars neon sign, which debuted 65 years earlier in 1951.
The 'Charm'tastic Mile' is the only USPTO (R) trademarked street in Baltimore and the State of Maryland, having been published as a registered mark on September 15, 2020. It joined an elite group that includes the Magnificent Mile, Rodeo Drive, and the Las Vegas Strip. The street's USPTO registration can be verified at uspto.gov.
The corridor gained further prominence on October 24, 2025, when the Baltimore edition of Monopoly was launched. The 'Charm'tastic Mile' was highly featured, with its marquee placement on the game board for the Chance cards highlighted by the script 'Licensed by Hasbro Games.'
The proposed 100-Year Agreement is designed to ensure that the ownership of the 'Charm'tastic Mile,' its iconic logo, and street signs remain in Baltimore forever. This comes as the Inner Harbor project, slated for full completion in 2030, will benefit from the corridor's presence. The year 2030 will also mark 'Charm City 55,' referencing the nickname coined in 1975 by then-Mayor William Donald Schaefer, whose 105th birthday falls on November 2 of this year.
According to Derrick E Vaughan, an analyst with Famous Streets & Sports Culture In America, the ever-growing popularity of famous streets and sports culture globally positions USPTO trademarked streets to become larger brands in the future global economy. Vaughan describes the 'Charm'tastic Mile' as a major catalyst and engine behind this movement.
The 100-year agreement would cement the 'Charm'tastic Mile' as one of the most famous and iconic streets in America, further enhancing Baltimore's cultural and economic landscape as the city approaches the USA 250th anniversary celebrations.
