Chuck Pisciotta is changing the format of his ITS WHO YOU KNOW workshop from a three-day group event to individualized online video calls. The move comes after what Pisciotta describes as overwhelming interest in the original workshop. The new one-on-one sessions are designed for enterprise sales professionals who face challenges in building relationships, gaining access to decision-makers, and growing strategic accounts.
Pisciotta developed ITS WHO YOU KNOW based on decades of experience leading high-value business initiatives and enterprise sales. The program's central principle is that opportunity follows relationships, and that trusted professional relationships can create lasting business value. This philosophy underpins the shift to a more personalized format, which allows Pisciotta to address each participant's specific challenges directly.
The individual program begins with a 30-minute video call for $100. During this initial session, Pisciotta learns about the participant's challenges and discusses strategies tailored to their needs. Follow-up video sessions are one hour and cost $150 each, or $650 for a package of five sessions. Those interested in the introductory call can Click to register for an introductory video call.
Pisciotta's career began at Bell Labs during a transformative period in modern communications. He later helped launch AT&T Data Security Services and built a career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. He currently operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.
"Throughout my career, I've seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity," said Pisciotta. "Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come."
In addition to the one-on-one sessions, Pisciotta offers conference speaking and advisory services. For inquiries about speaking engagements or advisory work, contact Luciana at lucianaatbp@gmail.com.
Peak Performance is a U.S.-based advisory firm that works with multinational corporations to unlock high-stakes enterprise sales opportunities, help sales executives gain early access to decision-makers, and protect recurring revenue by stabilizing at-risk accounts. Pisciotta also serves on the advisory boards of select companies.
The shift to one-on-one video calls reflects a broader trend in professional development, where personalized coaching is increasingly valued over generic group workshops. For enterprise sales professionals, the ability to build and leverage relationships is critical, especially in complex sales environments where access to decision-makers can make or break a deal. Pisciotta's program aims to equip participants with the skills and strategies to cultivate these relationships effectively.
By offering a lower-cost introductory session, Pisciotta may attract a wider range of sales professionals who are curious about the program but hesitant to commit to a full package. The tiered pricing structure also provides flexibility, allowing participants to choose the level of support that fits their needs and budget. This approach could make relationship-building coaching more accessible to individual contributors and smaller teams, not just senior executives.
As businesses continue to navigate a rapidly changing economic landscape, the emphasis on relationships as a driver of opportunity resonates. Pisciotta's experience at Bell Labs and AT&T, combined with his later work in mergers and acquisitions and strategic business development, lends credibility to his approach. The move to one-on-one sessions may also allow him to tailor advice more precisely, potentially leading to better outcomes for participants.
For those interested in exploring the program, the introductory video call serves as a low-risk entry point. The registration link provided offers a direct way to schedule a session. With the demand for relationship-driven sales strategies seemingly on the rise, Pisciotta's revised format could set a new standard for how sales coaching is delivered.
