Complete Packaging Solutions has launched a refreshed brand identity and a newly enhanced digital presence, a move designed to more accurately represent the company's entire service portfolio. The rebrand, announced from its Brookville, Indiana headquarters, positions the company as a full-service provider of turnkey packaging solutions and underscores its integrated approach to the packaging lifecycle.
The updated brand and website reflect where the company stands today and where it is headed, according to CEO Jeff Franks. "We have always placed the customer at the center of everything we do by continuously investing in our manufacturing capabilities and operational excellence," Franks said. The relaunch is intended to make the company's operational depth more visible to packaging buyers, engineers, and procurement teams seeking end-to-end support rather than managing multiple vendors.
The redesigned website is structured to reduce friction for those audiences. Visitors can explore the full-service offering, request quotes, and connect directly with engineering staff through more intuitive navigation. "The new site was built with our partners in mind," said Abigail Knapp, Senior Sales Manager. "Whether someone is exploring custom packaging options for the first time or ready to submit specifications for a quote, the site makes it faster and easier to start a conversation."
Among the company's core offerings is thermoformed packaging, a process used across industries to produce custom trays, clamshells, blisters, and protective inserts. Complete Packaging Solutions integrates thermoformed packaging with downstream services including assembly, kitting, warehousing, and fulfillment, allowing clients to consolidate their packaging supply chain with a single partner. Custom tooling is also developed in-house, giving the company direct control over lead times and design iteration—a critical factor for clients managing complex packaging programs.
The combination of design, manufacturing, and logistics under one operational structure is a defining characteristic of the company's approach. The newly launched brand identity and website are intended to make that structure more visible and accessible to the industries and companies the organization works with. For procurement teams and manufacturers, the announcement signals a streamlined path to custom packaging and a partner capable of handling everything from design to fulfillment.
Complete Packaging Solutions is a full-service packaging manufacturer specializing in custom thermoforming, retail packaging systems, contract packaging, and fulfillment operations. The leadership team combines 130 years of industry experience across packaging engineering, manufacturing, logistics, and production management. That depth of knowledge positions the company to work alongside manufacturers, engineers, purchasing teams, and operations leaders in addressing complex packaging challenges. Learn more about Complete Packaging Solutions.
The rebrand comes as packaging buyers increasingly seek partners that can reduce vendor complexity and accelerate time to market. By highlighting its in-house tooling and integrated services, Complete Packaging Solutions aims to differentiate itself in a competitive market and provide a single point of accountability for custom packaging programs.
