In Fairfield County, Connecticut, real estate agent Kristin Egmont is challenging the traditional approach to selling homes by treating each listing like a product launch. With over 20 years of experience in Trumbull, Westport, and the broader Fairfield and New Haven County markets, Egmont has developed a timed, multi-channel strategy that she says results in multiple offers, sales above asking price, and closings in days rather than weeks.
Egmont’s method begins well before the property hits the market. She conducts a pre-launch walkthrough to stage each room, identify items to be removed, and flag repairs that would likely surface during a buyer’s inspection. For vacant homes, she brings in a professional stager; for occupied homes, she works with the seller to declutter and rearrange furniture to optimize showing condition. Professional photography follows, along with a social media walkthrough video designed to evoke an emotional response. Some listings also feature virtual staging and 3D virtual tours to accommodate remote buyers.
A critical step in Egmont’s process is reaching out to her agent network before the listing goes public. “I’m getting in touch with my network of agents I know, even before it hits the MLS, so they know of the property and may have buyers interested from the get-go,” she said. This pre-marketing ensures that potential buyers’ agents are aware of the property before it appears on the multiple listing service.
When the listing goes live, all marketing elements are activated within the same 48-hour window. This includes the MLS listing, targeted social media campaigns, emails to agents, outreach to buyers actively searching online, and print pieces for the surrounding neighborhood. Egmont emphasizes that neighborhood outreach is often underestimated; a significant share of buyers come from people already living nearby who are upgrading, downsizing, or purchasing for family members. The launch sequence is deliberate: “coming soon” on Monday, appointments available from Thursday, and open houses on Saturday and Sunday. By the following Monday, Egmont typically has enough offers to work with.
“I’d rather sell it in one weekend,” she said. “And the seller would rather I sell it in one weekend.”
Not every home sells in the first week. When a listing stalls, Egmont diagnoses the issue by examining three factors: price, presentation, and exposure. If showings are low and online views are weak, the problem is exposure, and she relaunches the marketing push. If buyers are touring but not making offers, the issue is usually presentation—staging, photos, or how the home shows in person. If feedback consistently questions value, the conversation turns to price. “I sit down with the seller and walk through exactly what the data is telling us, and then we adjust all together instead of just wasting time,” she said. “Price, presentation, exposure – it’s usually one of those three things.”
The key, according to Egmont, is to compare the listing to what has actually sold and gone pending since launch, not just active listings. This provides the most honest assessment of the home’s position in the market.
For sellers in Fairfield and New Haven County, Egmont’s full approach is detailed on her seller process page. More information about her services is available at kristinegmont.com.
This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
