Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a creator of premium apartment websites for the multifamily industry. The collaboration aims to help multifamily teams better activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data through proper setup with Google Tag Manager (GTM) and Google Analytics 4.
The partnership addresses a common challenge in multifamily marketing: turning raw website data into actionable insights. By combining Jonah's website functionality with Digible's expertise in search engine optimization (SEO), qualified traffic generation, analytics configuration, and performance reporting, clients gain a clearer view of how their websites are performing and where optimization efforts can be most effective.
Shannon Montoya, Director of Organic Media at Digible, noted that clients are increasingly asking about the JDL, how to use it, and where data goes once live. “This partnership gives them a clearer path forward. We’re helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions,” Montoya said.
Through the collaboration, Digible will provide client education, activation support, GTM guidance, Google Analytics 4 support, and reporting assistance. This helps multifamily marketing and ownership teams better interpret data from their Jonah websites and determine next steps.
Yuri Star, CEO of Jonah Digital Agency, emphasized the value of the partnership: “Digible’s leadership in multifamily marketing makes them an ideal partner. Together, we’re delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions.”
The partnership builds on more than a year of collaboration between the two companies, during which Digible aligned Jonah website capabilities with its own SEO, analytics, and reporting services. The goal is to help clients move beyond collecting data and start using it to understand visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes.
For multifamily teams, the implications are significant. With better data activation, marketers can move from guessing what happens on their websites to understanding how renters engage. This leads to more informed decisions about digital strategy, ultimately helping attract better-fit renters and optimize performance.
To learn more about Digible's Jonah Data Layer support, visit: Digible's guide on the Jonah Data Layer.
