American DJ, producer, and recording artist DJ Dutchmaster (Lemuel R. Reaves) announced today that the official video for his new single "WAY I GET IT V4 ft Rick Ross" will premiere August 30th, 2026 on YouTube. The announcement, made via press release from I Man Move Forward Entertainment, represents the fourth installment in his long-running Way I Get It series and his most high-profile collaboration to date.
Hailing from Latta, South Carolina, DJ Dutchmaster has been active since 1994, known for his Dirty South production, trap percussion, and luxury lifestyle rap anthems. The new visual continues the series that began as a personal project with his brother. "V4 is the payoff," DJ Dutchmaster stated. "I started DJing in South Carolina in '94. That name started as a joke with my brother and turned into a legacy. To have Rick Ross on V4 shows how far this Pee Dee sound has come."
The track follows a series of independent releases from 2025-2026, including "All In My Head," "ILY (I Love You)," and "Death: The Rebirth." The video will be available on all major platforms via I Man Move Forward Entertainment, the independent record label and entertainment company founded by DJ Dutchmaster and based in Latta, South Carolina.
For listeners and industry observers, this collaboration signals the growing reach of regional hip-hop scenes. The inclusion of Rick Ross, a mainstream heavyweight known for his own luxury rap persona, lends credibility and visibility to DJ Dutchmaster's independent path. The Way I Get It series, which has evolved over multiple versions, now serves as a testament to the power of consistent independent artistry. The Pee Dee region of South Carolina, often overlooked in hip-hop's geography, gains a spotlight through this release.
Fans can expect the video to premiere on YouTube on August 30th. DJ Dutchmaster's official site provides additional information: https://sites.google.com/a/imanmoveforwardentertainment.com/dj-dutchmaster/. His music is available on Spotify, and his YouTube channel is at https://www.youtube.com/@dj_dutchmaster. The release is also cataloged under Wikidata Entity Q140753140.
This announcement underscores the potential for independent artists to secure major collaborations without traditional label backing, potentially influencing how emerging artists approach career development. For the broader music industry, it highlights the continued importance of regional identity and long-term project building in an era of rapid content turnover.
