Dr. Lee Newcomer, a nationally recognized health care policy expert and author of the new book UNMASKED: What I learned About Love, Failure and Reform From Both Sides of the Hospital Bed, has signed with Creative Management Partners (CMP) agent Alan Morell. The partnership, announced on July 30, 2026, will focus on securing speaking engagements, media interviews, and satellite media book tours for Dr. Newcomer, with support from his Senior Advisor Jennifer S. Wilkov of Your Book Is Your Hook.
Dr. Newcomer’s career spans decades as a physician, executive, and entrepreneur. He served as the first Chief Medical Officer of UnitedHealthcare and has led a large hospital and physician group. He has also served as a board director for precision medicine companies in genomics and pharmaceuticals. His book, UNMASKED, draws on his experiences as both a doctor and a patient, offering a unique perspective on the strengths and weaknesses of the American health care system.
According to Dr. Newcomer, “I’m looking forward to working together with Alan and Jennifer to bring this book to the public. I feel strongly about my Authorship of UNMASKED because it offers readers insights into the miracles and accomplishments of medicine and its shortcomings as well through the eyes of a doctor who is also a patient.”
Jennifer S. Wilkov, founder of Your Book Is Your Hook, LLC, noted the significance of Dr. Newcomer’s perspective: “Dr. Lee Newcomer brings an extraordinary perspective to UNMASKED—one shaped by his experiences on both sides of the hospital bed, as both a physician and a patient, as well as by his decades at the forefront of health care as an executive and nationally recognized health care policy expert. I believe UNMASKED has the potential to reach a wide audience and spark meaningful conversations about health care and how we can make it better for everyone.”
Agent Alan Morell of Creative Management Partners emphasized the book’s relevance: “In my Literary Agent view, UNMASKED by Dr. Lee Newcomer allows the reader to experience both medical proficiency but also medical practice flaws or failures to meet certain standards, which in today’s world is unacceptable. This from an Author/Expert formerly a C-level executive at a Fortune 50 health care insurance company, physician management, and spanning across the aisle to patient centric care. This is a MUST READ for every household.”
Dr. Newcomer’s expertise is reflected in numerous publications and industry contributions. He has authored articles on health policy, including those featured in Health Affairs and Health Affairs, as well as in the American Journal of Managed Care. His work on precision oncology and payment models has been highlighted by Trapelo Health and Managed Healthcare Executive.
The implications of this announcement are significant for the health care industry, particularly as the United States continues to grapple with issues of cost, quality, and access. Dr. Newcomer’s unique background—as a physician, former insurance executive, and patient—positions him to offer actionable insights into reforming the system. His book and upcoming engagements could influence policymakers, health care providers, and patients alike, potentially driving meaningful change.
Creative Management Partners, based in Beverly Hills, California, has a 40-year history of managing talent and literary works. Alan Morell has overseen more than 3,700 campaigns for clients who have received prestigious awards including Grammy, Tony, Clio, Oscar, Emmy, and New York Times Bestselling author recognition. This partnership with Dr. Newcomer aims to amplify his message across multiple platforms.
For more information on Dr. Newcomer’s work, visit his author page on AJMC or listen to his podcast on Apple Podcasts.
