The Exit Planning Institute (EPI), a leading authority on exit planning for advisors, business consultants, and business owners, has announced a strategic partnership with Million Dollar Author, a firm that helps professional services founders turn their expertise into best-selling books. The partnership aims to expand EPI's network of Alliance Partners and provide new resources for advisors seeking to differentiate themselves in a competitive market.
Million Dollar Author has published more than 370 books that have brought in new clients, speaking invitations, or referral networks for their authors. The firm works with professional services founders to translate their expertise into published works that can serve as marketing and positioning tools. Through this partnership, EPI members—particularly those holding the Certified Exit Planning Advisor (CEPA) credential—will have access to Million Dollar Author's publishing expertise as they seek to reach business owners earlier in the exit planning process.
"We are excited to welcome Million Dollar Author to EPI's network of Alliance Partners," said Josh Koza, director of strategic relationships at EPI. "Many EPI members have written books about exit planning, business growth, entrepreneurship, and leadership; each member of our community has a unique methodology and perspective to share." Koza's comments highlight the growing importance of thought leadership in the exit planning profession, where advisors must often educate business owners about the value of early planning.
EPI's Alliance Partners are trusted collaborators that work closely with EPI to support advisor development, member engagement, and the broader EPI community. Through educational content, programming, events, and collaboration, alliance members provide valuable resources and expertise that help advisors and business owners navigate the exit planning process. The partnership with Million Dollar Author is expected to enhance these efforts by giving advisors a new avenue to establish credibility and attract clients.
"Through this partnership with EPI, we want to help create more of the good kind of exit," said Steve Gordon, founder of Million Dollar Author. "Books can position Certified Exit Planning Advisors (CEPA) so that they reach business owners before those owners are ready to exit, when the CEPA provides the most benefit. Every book we write is a force for good in the world. Our clients solve real problems for people." Gordon's statement underscores the strategic value of publishing for advisors who want to build trust and demonstrate their expertise before a business owner is ready to sell.
For business owners, the implications are significant. Many owners wait until they are ready to exit before seeking professional advice, often missing opportunities to maximize value and prepare for a successful transition. By empowering advisors to publish books, the partnership could help more owners become aware of the exit planning process earlier, leading to better outcomes. For advisors, the ability to publish a book can serve as a powerful differentiator, establishing them as authorities in their field and opening doors to speaking engagements and referral networks.
The announcement also reflects a broader trend in professional services, where thought leadership and content marketing are increasingly important for building trust and generating leads. As the exit planning industry continues to grow, partnerships like this one may become more common, as organizations seek to provide their members with tools to stand out. EPI's Alliance Partner network is designed to connect advisors with trusted collaborators, and the addition of Million Dollar Author expands the resources available to CEPAs and other professionals.
Learn more about EPI's Alliance Partners by visiting the EPI website. For more information about EPI, visit exit-planning-institute.org.
