The Hong Kong Trade Development Council (HKTDC) has successfully concluded its Fashion Hong Kong promotion in Paris, held in conjunction with Paris Men's Fashion Week Spring/Summer 2027 from June 24 to 28. The event, which took place at the renowned fashion landmark Rue de la Paix, featured a professional showroom and networking reception aimed at showcasing the dynamism of Hong Kong design to the international fashion community.
The showroom presented Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and fashion accessories. It attracted buyers, media, and industry professionals from Europe and around the world, facilitating business matching and partnership discussions. Notably, Hong Kong designer labels MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting the creative exchange between Hong Kong and French designers.
A networking reception held on June 27 drew over 200 fashion industry professionals, buyers, and media representatives, providing valuable opportunities for Hong Kong designers to expand their international networks. A “Hong Kong Fashion Night dinner” held the same day further strengthened connections with the global fashion community.
This promotion marked the first cross-sector collaboration between the HKTDC and Hong Kong Air Cargo Terminals Limited (Hactl), which served as the strategic partner. Hactl, recognized as a leader in sustainability and innovation in Hong Kong, contributed expertise in air cargo logistics and sustainability. Together with the HKTDC's global network, the partnership empowers Hong Kong brands to expand internationally. Amid global trends emphasizing speed, connectivity, and sustainability in fashion, this collaboration demonstrates how Hong Kong integrates creativity, commerce, and professional services to support local brands in expanding their international footprint.
Mr. Chris Lo, Regional Director for Europe, Central Asia & Israel at the HKTDC, said: “This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry in new and meaningful ways.”
Mr. Frosti Lau, Chief Executive of Hactl, added: “Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries.”
Launched in 2015, Fashion Hong Kong is dedicated to promoting Hong Kong designers at major fashion events in cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. This initiative supports local brands in connecting with global buyers and industry players, expanding into Chinese Mainland and overseas markets, and strengthening their international presence. More information about Fashion Hong Kong can be found at www.fashionhongkong.com.
