FG Brands, a self-care and wellness platform, has announced a national rebrand for its flagship franchise, formerly known as LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new brand, accompanied by a refreshed identity, expanded service offerings, and an enhanced digital presence. This move marks a significant milestone in the company's evolution as a leading beauty and wellness franchise opportunity.
The rebrand reflects years of robust growth and positive guest feedback, creating a bold new vision for Bare&Sol. The franchise now offers expert hair removal using sugaring and airbrush spray tanning services under one roof, providing two distinct revenue streams. Sugaring uses an all-natural sugar paste free of harsh chemicals found in traditional waxing, while airbrush spray tanning is UV-free and customized by trained estheticians. Together, these services position Bare&Sol as a full-service skin-wellness destination, catering to ingredient-conscious consumers and the growing interest from Millennial and Gen Z demographics.
“We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” said Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them. Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler, built for today’s discerning consumers.”
With more than one million Brazilian sugaring services performed to date, the company has perfected its sugaring technique and combined it with professional airbrush tanning, creating a membership-driven franchise model focused exclusively on these services. The rebrand aims to capitalize on the brand's promise of helping people feel powerful and confident in their own skin.
New and future Bare&Sol studios will feature a fully reimagined design with clean lines, warm textures, and a calming, modern aesthetic, replacing the traditional clinical feel associated with hair removal. This transition signifies a bold direction to serve the beauty consumer of today, not the past.
Bare&Sol (formerly LA Bikini) is described as the only franchise opportunity offering expert hair removal and airbrush spray tanning under one roof, creating two revenue streams. More information about memberships or booking guest appointments is available at https://bareandsol.skin. FG Brands, the parent company, also owns Facial Collective and focuses on delivering exceptional guest experiences while driving strong unit-level economics for franchise owners. Details on becoming a Bare&Sol or Facial Collective franchisee can be found at https://fgbrands.co.
The rebrand positions Bare&Sol to challenge traditional waxing salons and capture the growing demand for skin-wellness services, potentially impacting the beauty franchise industry by offering a differentiated, consumer-centric model.
