Forme Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes and celebrities, today announced the world's first e-commerce promotion hedged on a prediction market, celebrating Team USA's run at the 2026 World Cup. From now through June 30, fans who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the World Cup Final.
The campaign represents a milestone for both e-commerce and prediction markets, demonstrating how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure. By partnering with PlayAbly, which leveraged the prediction market Kalshi, Forme Science can offer the guarantee with confidence, turning what was once considered too costly or unpredictable into a viable promotion.
"Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best," said Forme co-founder Seiji Liu. "Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage."
PlayAbly, the promotions platform that pioneered prediction market-powered rebates, designed the campaign end-to-end. "We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!" said Angelo Ferro, founder and CEO of PlayAbly. "We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real. This is what innovation looks like: finding new ways to bring people into the moment."
The initiative marks the first time an e-commerce brand has used prediction markets to hedge risk, according to Nicolas Hull, director of business development at Kalshi. "This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas," Hull said.
The promotion works simply: customers shop at forme.science through June 30, enter code TEAMUSA at checkout, and then cheer for Team USA during the World Cup. If Team USA reaches the Final, every order using the code gets 100% cashback (excluding taxes and shipping). The terms are subject to official rules available at forme.science/pages/team-usa.
This approach represents a new era in consumer marketing, according to Liu. "Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure - and focus on creating memorable customer experiences," he said.
Forme Science, known for its patented intelligent posture wearables for recovery, performance, and longevity, continues to expand beyond smart apparel by developing data-driven health technologies that improve musculoskeletal health and human performance. The company serves consumers, elite athletes, healthcare professionals, Olympians, and professional sports organizations, and is the Official Posture & Recovery Partner of the MLB Players Association.
With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.
