Great American Media has expanded its commitment to Latino audiences with the launch of Pure Flix Familia, a streaming destination designed for families seeking culturally relevant entertainment rooted in faith, family, and shared values. The announcement, made during Hispanic Heritage Month and ahead of the Christmas family-viewing season, marks a significant investment in a market that Nielsen reports represents more than $4.1 trillion in purchasing power, with streaming accounting for 55.8% of total television viewing time among U.S. Hispanics.
"Great American Pure Flix is the leading faith-and-family streaming service, and Pure Flix Familia will build on that foundation with programming and experiences created specifically for Latino families," said Bill Abbott, President and CEO of Great American Media. "Faith and family are at the heart of Great American Media, and those values have deep roots within the Latino community. We are committed to working with talented Latino creators to tell authentic, compelling stories and to building a trusted entertainment destination for families in the United States and around the world."
Pure Flix Familia is being developed around a Total Latino Market strategy that recognizes how today’s Latino audiences move across languages, cultures, countries, and generations. Rather than defining viewers solely by language preference, the platform will serve a broad spectrum of the Latino experience, connected by culture, family, and shared values. At launch, it will offer original, licensed, and Spanish-dubbed movies, series, family entertainment, and faith-centered storytelling.
Great American Media is working with Minivela, the Latino media, entertainment, and production company co-founded by media entrepreneur Manny Ruiz and actor-producer Carlos Ponce, as the programming, content, and creative partner. "We approached Pure Flix because we saw an opportunity for more wholesome entertainment created with Latino families in mind, and they immediately understood the need," Ponce said. "Families shouldn’t have to choose between stories that authentically reflect their culture and entertainment they feel good about bringing into their homes. Pure Flix Familia brings those two things together."
The debut slate will feature Pure Flix Familia’s first original microdrama, Alquilé Un Novio Para Navidad, produced in association with Minivela. The faith-based microdrama follows a woman who enlists the perfect boyfriend to keep her family’s Noche Buena gathering questions at bay—only to discover that real feelings weren’t part of the deal. In partnership with Chicano Hollywood and a coalition of Latino film festival leaders, Pure Flix Familia will also support Latino storytellers through a national call for Latino-produced feature films and short films centered on family and/or faith. Selected projects will be considered for licensing or acquisition, creating a new pathway for filmmakers and independent producers.
The U.S. debut represents the first step in Great American Media’s longer-term vision for Pure Flix Familia, with the company ultimately looking to serve audiences throughout Latin America and Spain and build a global Latino and Spanish-language faith and family entertainment brand. Additional announcements regarding the complete launch slate, subscription options, supported devices, and availability will be made in the coming weeks.
Great American Media is home to a portfolio of entertainment brands that celebrate faith, family, and country, including Great American Family, the flagship linear network; Great American Pure Flix, the leading faith and family streaming service; Great American Faith & Living, the unscripted companion network; and GFam+, an app that lets viewers watch anytime, anywhere.
