HITN MEDIA, the leading nonprofit Spanish-language public media company in the United States, announced at MIPCOM the launch of Vida y Salud as a new 24/7 linear television network. Initially, the network will be available through HITN MEDIA's digital platforms, HITN GO and VidaySalud.com. A few weeks later, it will debut in Puerto Rico on WIPR's channel 6.3, which is also carried by Liberty Cable, reaching more than 1.3 million households. Additional affiliate stations in other U.S. markets will be announced subsequently.
The new network will offer trusted Spanish-language programming focused on preventive health, nutrition, physical activity, emotional well-being and healthy lifestyles, with practical, relevant information for Hispanic communities. "Hispanic families deserve health information and services in their own language that are reliable and practical for their daily lives," said Michael D. Nieves, president and CEO of HITN MEDIA. "For several years, we have advanced Vida y Salud's mission through digital platforms, and now, with this new television network, we will be able to bring this guidance to more people. Launching first in Puerto Rico is a vital step in the brand's broader expansion—from providing information to our audience to connecting them with more resources and services that support their well-being."
The launch strengthens Vida y Salud's media ecosystem, which includes its digital platform, newsletters, social media content, themed television programming blocks and live events. The brand will also expand through new digital health tools, including a personal health management portal and access to live consultations with health and wellness specialists. This expansion creates new opportunities for advertisers and sponsors in health and wellness categories, including pharmaceuticals, insurance, personal care, nutrition, baby products, chronic disease management, and pets. Vida y Salud also plans to add telehealth services and medical prescriptions, extending its mission beyond information and content.
Founded by Dr. Aliza Lifshitz—known to generations of viewers as Doctora Aliza—Vida y Salud was created to strengthen the relationship between Hispanic patients and healthcare professionals while promoting access to clear, reliable medical information in Spanish. Dr. Lifshitz devoted much of her professional life to health education for Hispanic communities and, for more than two decades, was a recognized health expert on Spanish-language television. Since 2018, HITN MEDIA has managed and expanded Vida y Salud as the flagship brand of its health and wellness initiatives. In 2026, HITN MEDIA acquired the Vida y Salud brand and assumed full control of its assets, ushering in a new phase of growth and expansion.
HITN MEDIA currently reaches more than 35 million households in the United States through its Spanish-language television channel, distributed via major pay-TV providers such as DIRECTV, Comcast Xfinity, Charter Spectrum, Verizon FiOS TV, and Claro (Puerto Rico). With this launch, HITN MEDIA reaffirms its commitment to making trusted health and wellness information increasingly accessible to Hispanic communities in their own language.
